Recent developments in image-making techniques have resulted in a drastic blurring of the threshold between the world of the image and the real world. Immersive and interactive virtual environments have enabled the production of pictures that elicit in the perceiver a strong feeling of being incorporated in a new and autonomous world. In doing so, they negate themselves as “images-of-something”, as icons: they are veritable “an-icons”. This kind of picture undermines the mainstream representationalist paradigm of Western image theories: “presentification” rather than representation is at stake here. My paper will address this challenging iconoscape, arguing for the necessity of a specific methodological approach—namely, an-iconology.
This is an open access article distributed under the Creative Commons Attribution License
which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited