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Self-Negating Images: Towards An-Iconology

Department of Philosophy “Piero Martinetti”, Università Statale di Milano, 20122 Milano, Italy
Presented at the International and Interdisciplinary Conference IMMAGINI? Image and Imagination between Representation, Communication, Education and Psychology, Brixen, Italy, 27–28 November 2017.
Proceedings 2017, 1(9), 856; https://doi.org/10.3390/proceedings1090856
Published: 13 December 2017
Recent developments in image-making techniques have resulted in a drastic blurring of the threshold between the world of the image and the real world. Immersive and interactive virtual environments have enabled the production of pictures that elicit in the perceiver a strong feeling of being incorporated in a new and autonomous world. In doing so, they negate themselves as “images-of-something”, as icons: they are veritable “an-icons”. This kind of picture undermines the mainstream representationalist paradigm of Western image theories: “presentification” rather than representation is at stake here. My paper will address this challenging iconoscape, arguing for the necessity of a specific methodological approach—namely, an-iconology.
Keywords: an-iconology; image theory; media archaeology; presence; representation; immersivity; interactivity; avatar; embodiment; immediacy an-iconology; image theory; media archaeology; presence; representation; immersivity; interactivity; avatar; embodiment; immediacy
MDPI and ACS Style

Pinotti, A. Self-Negating Images: Towards An-Iconology. Proceedings 2017, 1, 856.

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