Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria
Abstract
:1. Introduction
2. Literature Review
2.1. Conceptual Clarifications
2.1.1. Supply Chain Management
2.1.2. Supply Chain Design
2.1.3. Collaboration
2.1.4. Customer Satisfaction
2.2. Conceptual Framework
3. Methodology
3.1. Study Area
3.2. Research Design
3.3. Reliability and Validity of Questionnaire
3.4. Data Collection and Sampling Technique
3.5. Distribution of Questionnaire
4. Results and Discussion
4.1. Testing of Hypotheses
- CS = customers’ satisfaction
- SCD = supply chain design
- COL = collaboration
- Y = the dependent variable;
- X = independent variable
- β0,β1,β2,β3, βn = Intercepts
- e is the error term.
4.1.1. Regression Analysis of Supply Chain Design and Customers’ Satisfaction
4.1.2. Regression Analysis of Collaboration and Customers’ Satisfaction
4.2. Discussions and Managerial Implications
4.2.1. Role of Supply Chain Design
4.2.2. Role of Collaboration
5. Conclusions and Recommendations
5.1. Conclusion
5.2. Recommendations
- (i)
- Having observed from the research findings that collaboration among supply chain players yielded greater influence on customers’ satisfaction than the supply chain design, it is recommended that supply chain decision makers pay more attention to policies that will enhance both vertical and horizontal integration with the organisation and among the supply chain partners in order to seamlessly harmonise production and distribution processes.
- (ii)
- Also, based on the finding that supply chain design is an important predictor of customers’ satisfaction in the noodles industry, management of organisations should pay critical attention to the structure of their distribution networks and ensure flexibility in the delivery process with less bottleneck in the relationship between the partners in order to get timely and accurate information of the chain performance and expectations of the final consumers who are closest to the retailers.
Author Contributions
Funding
Acknowledgments
Conflicts of Interest
References
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Construct | N | No. of Items | Cronbach’s Alpha |
---|---|---|---|
Supply Chain Design | 369 | 5 | 0.800 |
Collaboration | 369 | 5 | 0.753 |
Service Satisfaction | 369 | 2 | 0.768 |
Customer Involvement | 369 | 7 | 0.773 |
Total Cronbach’s Alpha for Scale = 0.808 |
Senatorial District | Study LGA | Headquarters | Store Population |
---|---|---|---|
Ekiti Central | Ado | Ado-Ekiti | 3550 |
Ekiti North | Ido/Osi | Ido-Ekiti | 1850 |
Ekiti South | Ikere | Ikere-Ekiti | 2865 |
Total | 8265 |
Location | Distributed | Returned | % | Unreturned | % |
---|---|---|---|---|---|
Ado-Ekiti | 164 | 159 | 96.95 | 5 | 3.05 |
Ido-Ekiti | 85 | 82 | 96.47 | 3 | 3.53 |
Ikere-Ekiti | 132 | 128 | 96.97 | 4 | 3.03 |
Total | 381 | 369 | 96.85 | 12 | 3.15 |
Coefficients | ||||||||
---|---|---|---|---|---|---|---|---|
Model | Unstandardized Coefficients | Standardised Coefficients | t | Sig. | Collinearity Statistics | |||
B | Std. Error | Beta | Tol | VIF | ||||
(Constant) | 2.113 | 0.176 | 11.982 | 0.000 | ||||
Supply Chain Design | 0.463 | 0.040 | 0.518 | 11.586 | 0.000 | 1.000 | 1.000 | |
Model Summary: | ||||||||
R | 0.518 | |||||||
R Square (R2) | 0.268 | |||||||
Adjusted R2 | 0.266 | |||||||
F | 134.234 | |||||||
Durbin-Watson | 1.352 | |||||||
Independent Variable: Supply Chain Design | Dependent Variable: Customer Satisfaction | |||||||
Source: Author’s Regression Output, 2018 |
Coefficients | ||||||||
---|---|---|---|---|---|---|---|---|
Model | Unstandardized Coefficients | Standardised Coefficients | t | Sig. | Collinearity Statistics | |||
B | Std. Error | Beta | Tol | VIF | ||||
(Constant) | 2.080 | 0.159 | 13.110 | 0.000 | ||||
Collaboration | 0.516 | 0.039 | 0.564 | 13.091 | 0.000 | 1.000 | 1.000 | |
Model Summary: | ||||||||
R | 0.564 | |||||||
R Square (R2) | 0.318 | |||||||
Adjusted R2 | 0.316 | |||||||
F | 171.385 | |||||||
Durbin-Watson | 1.368 | |||||||
Independent Variable: Collaboration | Dependent Variable: Customer Satisfaction | |||||||
Source: Author’s Regression Output, 2018 |
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Ogunmola, O.S.; Arogundade, K.K. Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria. Logistics 2019, 3, 2. https://doi.org/10.3390/logistics3010002
Ogunmola OS, Arogundade KK. Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria. Logistics. 2019; 3(1):2. https://doi.org/10.3390/logistics3010002
Chicago/Turabian StyleOgunmola, Oluleye Seun, and Kayode Kingsley Arogundade. 2019. "Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria" Logistics 3, no. 1: 2. https://doi.org/10.3390/logistics3010002
APA StyleOgunmola, O. S., & Arogundade, K. K. (2019). Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria. Logistics, 3(1), 2. https://doi.org/10.3390/logistics3010002