The following subsections investigate the different maps obtained by VOSviewer, beginning with a keyword co-occurrence analysis, and then moving on to a bibliographic coupling of countries and authors.
4.3.2. Research Trends Related to Cryptocurrency Issues
This study’s authors built five co-occurrence networks based on the terms identified in the titles, abstracts, and citation contexts of the articles linked to cryptocurrencies using data from the Web of Science (WoS) and the VOSviewer application (
www.vosviewer.com (accessed on 21 June 2023);
van Eck and Waltman 2010;
Lozano et al. 2019). To extract keywords from these textual components, the VOSviewer application was used, which has text-mining capabilities (
van Eck and Waltman 2011). The co-occurrence networks were created by searching for terms that appeared in the same titles, abstracts, or citation contexts. The co-occurrence patterns of terms in the network represent their degree of similarity or relatedness. Keywords that often co-occur are more likely to be identified nearby. A clustering tool is included in the VOSviewer application, which clusters keywords based on their co-occurrence (
van Eck and Waltman 2013,
2017;
Waltman et al. 2010). The network map for this study was constructed using the same criteria as prior studies, with an emphasis on the most important terms. Unrelated keywords were manually deleted, as were phrases like ‘practical implications’ and ‘originality value’ because they indicate abstract structure rather than the actual content. Author names cited in citation contexts were also eliminated.
The red cluster, titled “In cryptocurrency marketplaces, there is efficiency and inefficiency, as well as volatility and risk”, has 20 terms.
Table 2 lists the keywords linked with Cluster 1, as well as their frequency of occurrence and relationships with other phrases.
The map illustrates that the red cluster covers the most important occurrences keywords related to cryptocurrency’s effect on efficiency, inefficiency, volatility, and risk. The majority of the market efficiency research on cryptocurrencies has applied the weaker form test of the efficient market hypothesis, and the findings are heavily skewed toward exchange cryptocurrencies, as seen in the purple cluster in the map above. As the cryptocurrency business grows, experts are shifting their focus away from gold and toward other large and well-established cryptocurrencies.
Urquhart (
2016) was the first to analyze bitcoin’s weak-form volatility and efficiency, and, via a series of tests, assessed if past return data were dispersed, independent, and did not give the capacity to predict future returns. Therefore, after studying the map in
Figure 4, it can be seen that bitcoin has a close relationship with the terms “volatility” and “inefficiency”. Some researchers have found correlations in the first red cluster.
Shynkevich (
2020) expanded on the research on weak-form efficiency. Both researchers have concluded that the bitcoin market is not inefficient (
Urquhart 2016;
Shynkevich 2020).
Kurihara and Fukushima (
2017) applied correlation tests to detect price unpredictability and explored daily pricing abnormalities with an emphasis on a regression model. They discovered that bitcoin prices do not fluctuate arbitrarily, resulting in market inefficiencies (
Kurihara and Fukushima 2017). All previous cryptocurrency market research on weak-form efficiency has concluded that the current cryptocurrency industry is not inefficient. Nonetheless, they all believe that the facts point to a potential shift in the future as the asset evolves (
Mikhaylov et al. 2021;
Kang et al. 2021;
Fidrmuc et al. 2020). In the end, the red cluster has minor connections with other clusters.
Furthermore, an assessment of the relationships of the red cluster keywords with keywords of other clusters, such as herding behavior, performance, technology, and economics, is displayed. Investigating volatility connections and spillover effects across multiple cryptocurrencies aids in a better understanding of the data communication mechanisms, with cryptocurrency behavior providing significant information on market performance, benefiting investors and miners. There are many different types of theoretical and empirical studies on bitcoin volatility spillovers and related data technology communication mechanisms. The underlying mechanism of cryptocurrency spillover to the rest of the world’s economy is a result of its correlation with market fundamentals and international capital distribution (
Abakah et al. 2020;
Alexander and Dakos 2020;
Vidal-Tomás 2021).
A timeline may be used to visualize the progression of examined issues, with major milestones and critical events linked to bitcoin efficiency, volatility, and risk noted using color-coded markers. Beginning with Urquhart’s 2016 study on bitcoin’s weak-form volatility and efficiency, succeeding markers highlight significant research discoveries, such as Shynkevich’s work on weak-form efficiency and Kurihara and Fukushima’s study on price irregularities. Connections and effects among efficiency, volatility, and other elements, such as herding behavior, performance, technology, and economics, are illustrated by lines linking markers in the red cluster to those in other clusters. This graphic depiction provides a quick summary of how research and advances have led to our understanding of bitcoin markets and their influence on many areas of interest.
The green cluster, titled “A review of cryptocurrency acceptability, financial performance, and market characteristics”, has 22 terms in total.
Table 3 lists the keywords connected with Cluster 2, as well as their frequency of occurrence and relationships with other terms. The keywords in this cluster indicate essential subjects within the field of research, such as technology, performance, acceptability, and management, which are thought to be important factors to evaluate.
The graphic shows that the green cluster is highly related to the majority of the other clusters, demonstrating its importance in discussing present and future developments. Numerous studies have been conducted to investigate the impact of these qualities on financial technology adoption or financial performance. However, no agreement has been reached on their influence on the desire to deploy smart contracts. Surprisingly, considerable differences have been found depending on the technology employed and the target population being investigated. Many keywords inside the green cluster, including technology and performance, are strongly related to other concepts, such as blockchain, sustainability, and energy investment assumption, in this context. Scholars in the second green cluster have observed several connections among these phrases, suggesting their interconnection and possible significance for the discipline.
Kasri and Yuniar (
2021) performed research and discovered evidence that effort expectation and social influence had a good impact on the likelihood of using crowdfunding. They did not, however, discover any evidence that performance expectations and enabling factors had a similar effect.
Kim (
2021) revealed, on the other hand, that performance expectation, behavioral intention, and social pressure all had a favorable impact on the desire to utilize a digital payment authentication mechanism.
Makanyeza and Mutambayashata (
2018) discovered that while the link between effort and performance favorably influenced behavioral intention to use cryptocurrency, social pressure and enabling environments had no impact. However, when examined from the standpoint of applied technology adoption, it became clear that psychological variables had considerable influence on the acceptance of cryptocurrencies. These findings emphasize the complexities of the elements that influence people’s intentions to use various technologies or platforms, such as crowdsourcing, digital payment authentication, and cryptocurrency. The research shows that, depending on the environment and technology being studied, characteristics such as effort expectation, social influence, performance expectation, behavioral intention, and social pressure can have various degrees of impact. Expectations of performance and effort, according to
Ebizie et al. (
2022), have a beneficial impact on the worldwide acceptability of cryptocurrencies. However,
Ferri et al. (
2020) found no evidence to support the influence of performance expectations or social pressures on such intentions. Interestingly, despite their study’s lack of effect, performance expectations and enabling conditions were nevertheless recognized as major determinants of behavioral intention to use cryptocurrencies.
A visualization of the evolution of the examined issues is shown using linked nodes, where each node represents a key idea or term such as technology, performance, blockchain, sustainability, and investment in energy assumption. The relationships are highlighted by color-coding the nodes based on clusters, with the green cluster as the central emphasis. Lines or arrows connecting the nodes represent the links between the ideas, illustrating the effect of the green cluster on the other clusters and highlighting correlations within the green cluster. This graphic depiction depicts the developing knowledge of how these ideas influence financial technology adoption, financial performance, and the intention to employ smart contracts.
The blue cluster, labeled “A look into cryptocurrencies and why bitcoin has such a large market share”, includes 20 terms in total.
Table 4 lists the keywords connected with Cluster 3, as well as their frequency of occurrence and relationships to other phrases. This cluster’s keywords emphasize important subjects in the field of research, such as cryptocurrencies, Bitcoin, Ethereum, and sentiment analysis. These keywords show a concentration on understanding the causes underlying Bitcoin’s large market share and examining the broader cryptocurrency environment.
The map demonstrates that the blue cluster has a higher number of occurrences for some keywords and it is related to all other clusters. We begin with the most important keywords in the map, where the cryptocurrencies, including bitcoin, are located. Cryptocurrencies have grown to be a significant type of digital currency (
Chuen et al. 2017), in particular, Bitcoin. Bitcoin is unique from other digital currencies, which may include centralized issuance, community-based distribution, or ties to fiat money or producing organizations (
Chatterjee et al. 2020). As important phrases used throughout diverse frameworks, concepts, and the literature on this subject, cryptocurrencies and Bitcoin are related among all clusters of different colors in
Figure 3. Bitcoin, which was founded in 2008, seeks to simplify electronic payments by eliminating the need for banking institutions or third parties. While Bitcoin remains the most popular cryptocurrency, new cryptocurrencies, such as Ethereum, Litecoin, and Ripple, have arisen. However, the concentration on Bitcoin has led to broad generalizations, ignoring the presence of several cryptocurrencies that are actively traded in the market (
Corbet and Yarovaya 2020). Academics argue whether Bitcoin should be considered a currency or merely a speculative asset (
Gronwald 2019). The emergence of cryptocurrencies has also sparked debates regarding private money and currency rivalry, pushing numerous central banks to investigate the possibility of adopting decentralized digital currencies (
Latifa et al. 2017).
A timeline that emphasizes major milestones and significant events linked to the topics addressed is used to depict the progression of the studied concerns. Each milestone is represented by a marker on the timeline, which is color-coded to coincide with the various clusters, with the green cluster serving as the focal point. The following markers represent major results and trends in the discipline, beginning with early studies such as those by
Kasri and Yuniar (
2021) and
Kim (
2021). Connections between the markers, represented by lines or arrows, show the linkages and interconnections between concepts across time. This graphic clearly depicts how research and advances have influenced our knowledge of the challenges, particularly their impact on financial technology adoption, financial performance, and intent to employ smart contracts.
The yellow cluster, titled “Cryptocurrencies and Sustainability”, has 12 terms in total.
Table 5 shows the keywords connected with Cluster 4, as well as their frequency of occurrence and relationships with other phrases. This cluster focuses on the link between cryptocurrencies and sustainability, emphasizing the significance of investigating environmental, social, and governance issues in the context of digital currencies.
The map shows that the yellow cluster is tightly linked to the bulk of the keywords, specifically notably famous terms like blockchain and sustainability. Therefore, various linkages between the blue and green clusters may be seen. The scientific investigation of cryptocurrencies’ long-term viability is still in its early phases (
Giudici et al. 2020). Blockchain technology has shown promise in fostering sustainability in a variety of cultural, regional, and industrial contexts. While much research has been conducted on Bitcoin’s energy usage, other cryptocurrencies have rarely been discussed. Some studies have compared consensus algorithms qualitatively without using quantitative criteria or sustainability metrics. Non-scientific assessments have typically focused on financial performance and offer investment advice (
Vaz and Brown 2020). There is currently no universally accepted definition of cryptocurrency sustainability, nor is there a widely recognized methodology for examining its sustainability in terms of factors such as investigation, security, privacy, and scalability, as indicated by the keywords within the yellow cluster. With the lack of a scientifically defined strategy with quantifiable criteria for evaluating and comparing the sustainability of different cryptocurrencies, there is a substantial research gap. This provides an opportunity to promote academic research on the relationship between sustainability and the characteristics of cryptocurrencies and blockchain (
Fry and Serbera 2020). Assessing the long-term viability of numerous cryptocurrencies can serve as a starting point for talks on how to improve the long-term viability of existing or emerging digital currencies, particularly those based on blockchain technology (
Giudici et al. 2020).
Through woven nodes, the overlay graphic depicts the progression of the investigated concerns. The yellow cluster, which is fundamental to the picture, is associated with phrases such as blockchain and sustainability. Other nodes, connected by lines or arrows, reflect crucial ideas such as energy usage, consensus methods, security, privacy, scalability, and quantitative sustainability standards. These links extend to the blue and green clusters, demonstrating the impact of blockchain applications on sustainability in a variety of scenarios. The graphic also emphasizes the research gap in cryptocurrency sustainability criteria and approaches, underlining the importance of scientific exploration. This overlay visualization depicts the increasing knowledge of the links among blockchain, sustainability, and cryptocurrencies, casting light on the research gaps and allowing for additional academic inquiry.
The purple cluster, labeled “An examination of the financial behavior of cryptocurrencies”, has ten terms in total.
Table 6 lists the keywords connected with Cluster 5, as well as their frequency of occurrence and relationships with other phrases. This cluster’s keywords emphasize major subjects in the discipline, such as behavior, economies, and pricing. These keywords suggest an emphasis on the financial features and dynamics of cryptocurrencies, such as their behavioral patterns, economic ramifications, and price changes.
The map shows that the purple cluster has a low presence, but it has moderate correlations with other clusters, as seen in
Figure 3. This cluster focuses on the financial behavior of cryptocurrencies, which is critical for understanding the present and future trends in the industry. The fifth purple cluster’s principal connections are with terms from the first red cluster. Herding behavior has received a lot of attention in the behavioral finance literature, especially when it comes to alternative investments and portfolio selection decisions. Herding is a behavioral phenomenon in which investors copy the activities of others in the same market, taking into account their knowledge or fundamental analysis, notably in the bitcoin market. Herding can be natural or manufactured, with investors reaching identical conclusions based on company fundamentals (
Stavroyiannis and Babalos 2019). ESG investments, also known as socially responsible investments, have grown in favor due to their perceived performance and durability during market downturns (
Rubbaniy et al. 2021). According to some recent research, ESG investing may act as a safe haven during market downturns. However, in comparison to the considerable research accessible in the stock market environment, there is a scarcity in the literature on investor behavior patterns explicitly connected to ESG metrics (
Geuder et al. 2019;
Pedini and Severini 2022).
The overlay graphic depicts the progression of the topics under consideration. The purple cluster, which depicts bitcoin financial activity, is linked to other clusters and concepts. The lines linking the purple and red clusters show the links between herding behavior and ideas such as alternative investments and portfolio selection. Furthermore, links are drawn between notions such as ESG investing and their position as a safe haven. The relevance of herding behavior in the cryptocurrency industry, as well as the research gap in understanding investor behavior in ESG metrics, are highlighted in this image, adding to a better understanding of the emerging environment in this subject.