1. Introduction
Since the advancement of the new era, Chinese firms have encountered an increasingly complex macroeconomic environment and heightened risks stemming from market uncertainty. Strengthening innovation capability has become essential for enterprises to cope with these risks and enhance their competitiveness [
1]. However, under the constraint of limited R&D investment, enterprise managers often face dilemmas in making innovation-related decisions [
2]. The prevailing innovation model of Chinese enterprises, which primarily relies on cheap labor and substantial resource inputs, significantly constrains their potential for innovation and development [
3]. This limitation becomes more pronounced as resource advantages gradually diminish. Additionally, Chinese enterprises face a shortage of technological innovation capability, along with insufficient technical resources and talent. Moreover, the overall level of industrial technology requires significant improvement [
4]. In this context, exploring new pathways for firm innovation has become a critical focus of contemporary research.
Intelligent transformation refers to the integration of artificial intelligence technologies into the production processes, which optimizes the production process, reduces costs, improves the production and product quality, and enhances the overall competitive advantage of the organization [
5]. It markets a strategic transition toward leveraging advanced technologies to redefine value creation [
6]. This transformation fundamentally impacts market structures and drives firms to adjust their innovation capability in response to evolving competitive pressures. Prior research widely acknowledges that changes in market dynamics and productivity significantly influence firms’ motivation and ability to innovate [
4]. However, there has always been a divergence in the positive and negative of this effect. Some scholars argue that increased market competitiveness drives firms to them improve innovation capability [
7]. The underlying mechanism is driven by firms’ pursuit of material benefits, which leads them to focus more on improving their products, services, and brands through innovation [
4]. Others suggest that intense market competition may impede R&D investment by lowering potential returns and restricting productivity growth [
8]. Scholars point out that, by increasing efficiency, intelligent transformation can intensify market competition [
9]. The following questions arise: Can smart transformation create a new path for enterprise innovation? What is the role of production efficiency and market competition in this process?
The existing literature has examined intelligent transformation and firm innovation separately. Firstly, the research on intelligent transformation. The focus of the existing literature is on identifying the socio-economic benefits of smart transformation. Its role in promoting green development [
10], enterprise information transparency [
11], government subsidy efficiency [
12], and value chain upgrading [
13] has been widely demonstrated. Advancing the digitalization level, driving R&D investment, promoting information sharing, and optimizing resource allocation are the possible paths of action. Some scholars have paid attention to the innovation effect of intelligent transformation, but their studies focus on the discussion of the innovation effect on a single industry [
14]. Another strand of the literature pays more attention to the heterogeneity of the socio-economic effects of intelligent transformation. Some scholars have found that smart transformation will have stronger effects on eastern region firms, state-owned enterprises (SOEs), and capital-intensive firms [
15]. Cao et al. (2024) further emphasized that non-state-owned firms with strong market competitiveness can better utilize smart transformation to generate environmental effects [
16].
Second, the research on firm innovation. This literature can be divided into the following two parts: research on the influencing factors and discussion of the innovation duality. Many factors influence firms’ innovation capability. These factors include internal elements such as the organizational structure, organizational culture [
13], organizational strategy [
17], and manager characteristics [
18]. Furthermore, external factors have a crucial impact. These include market competition, capital market reforms, and institutional protection [
19]. In recent years, the influencing factors of firm innovation has been connected to the widespread use of new technology [
20]. In terms of the innovation duality discussion, scholars have emphasized that it is reflected in pioneering and exploratory innovations [
21]. Exploratory innovation entails radical redesign and fundamental rethinking, whereas exploitative innovation strives for incremental and continuous improvements [
22]. In recent years, China has experienced a surge in innovations. While innovations have increased, there is growing concern about the proportion of exploratory innovation.
In summary, after answering the question of whether intelligent transformation affects firm innovation, there are still some unresolved issues. Firstly, whether the intelligent transformation has brought substantial innovation needs further exploration. Secondly, production efficiency and market competition are incentive mechanisms that drive firm innovation. However, the impact of intelligent transformation on production efficiency and market competition, and its influence on innovation capability through this transmission mechanism, has not yet been revealed. In addition, in emerging market economies such as China, the market structure is not only influenced by institutional monopolies of state-owned capital, but also by natural monopolies generated by market competition. Understanding the impact of intelligent transformation on the innovation capability and structure of different ownership types and resource-intensive industries is also an urgent research need.
In response, we provide an empirical analysis aimed at determining how intelligent transformation has affected firm innovation in China. This includes measuring the intelligent transformation level and the exploratory innovation level of Chinese firms, using a panel fixed-effects model to quantify the effect of intelligent transformation on firms’ innovation, discussing the path mechanism of the role of intelligent transformation on firms’ innovation, and analyzing the heterogeneity of the innovation effect of intelligent transformation.
The significance of this study is presented as follows: (1) It provides theoretical significance by expanding the frontiers of firm innovation research. We have integrated intelligent transformation and firm innovation into a unified analytical framework. Through the investigation of the responsiveness of firm innovation to intelligent transformation, the research scope of the factors influencing enterprise innovation has been broadened, and a deeper comprehension of firm innovation activities has been achieved. (2) It holds theoretical significance for deepening the understanding of resource-based and market competition theories. We have emphasized the mediating roles of total factor productivity and market competition within the frameworks of the resource-based theory and market competition theory. This has enhanced our understanding and supplemented these theories. (3) It offers guiding significance for the innovative decision making of firm managers. We have examined the heterogeneous impacts of intelligent transformation on different types of firms, thereby providing a practical foundation for managers of diverse firm types to make differential innovation decisions. (4) It has a referential value for other developing countries in formulating policies. Our findings reveal the relationship between China’s intelligent transformation and firm innovation. Given China’s representatives among developing countries, our conclusions can also function as a practical reference for other developing countries in devising relevant policies.
6. Conclusions and Discussion
6.1. Conclusions
Based on the above analysis, this paper reveals the relationship between intelligent transformation and both firms’ innovation capability and innovation quality. The findings are supported by panel data from 5000 Chinese A-share listed firms between 2008 and 2022. In comparison to the literature, this paper highlights several of the following key findings: (1) Intelligent transformation significantly enhances the innovation capability. As the level of intelligent transformation increases, the driving effect of intelligent technologies on improving the innovation capability becomes more pronounced. (2) Intelligent transformation is beneficial for improving firms’ exploratory innovation capabilities. This finding remains robust after a series of robustness checks and endogeneity tests. (3) The increase in the TFP and the intensified market competition are the crucial paths for intelligent transformation to affect the firm’s innovation capacity and innovation quality. (4) The marginal effect of intelligent transformation on innovation capacity improvement is significantly large for non-SOEs compared to SOEs, and SOEs are more likely to benefit from exploratory innovation. Larger firms and labor-intensive firms are better able to benefit from the innovation effects of intelligent transformation.
6.2. Research Implications
6.2.1. Theoretical Implications
This research has theoretical implications in two aspects. Firstly, we confirm that intelligent transformation promotes innovation capacity and quality, expanding the studies on intelligent transformation and innovation. Previous studies have extensively discussed the impact of Investment in new technologies on innovation [
78]. The Fourth Industrial Revolution is advancing rapidly. In recent years, the focus of China’s new technology development has gradually shifted from infrastructure investment to the intelligent transformation represented by industrial robots. By examining the effects of intelligent transformation, this study broadens the research perspective on innovation. The important role of intelligent transformation in the fourth wave of the Industrial Revolution is emphasized.
Secondly, the mechanism analysis part of this research reveals how intelligent transformation affects firms’ innovation, identifying the TFP and market competition as important pathways. On the one hand, this is an important complement to resource-based theory, which emphasizes acquiring resources, as well as sufficient financial and administrative support, for innovation [
35]. Our findings also point out that an increase in the level of market competition achieves the same effect. On the other hand, the mechanism analysis part also proves the objective fact that intelligent transformation forces firms to participate in market competition and ultimately improve their level of innovation, which has not been mentioned in previous discussions on the theory of market competition.
6.2.2. Practical Implications
The practical implications of this research are as follows: Firstly, the heterogeneity analysis reveals that the magnitude of the innovation effect of intelligent transformation is influenced by firm ownership, firm size, and industry characteristics. This finding provides a new perspective for fully understanding the impact of intelligent transformation on corporate innovation, emphasizing the interference of the above factors on the innovation effect of intelligent transformation, and suggesting that there is no uniform pattern for achieving leapfrogging in corporate innovation levels through intelligent transformation. This provides a practical basis for managers to formulate differentiated innovation-level enhancement strategies.
Secondly, this study provides a complete empirical analysis framework, including research hypotheses, data integration, and econometric analysis, which can serve as a reference for subsequent research on intelligent transformation and corporate innovation. The main conclusions of this paper can reflect the relationship between intelligent transformation and enterprise innovation in China, and can also provide practical references for other developing countries to formulate relevant policies.
6.3. Policy Implications
In view of these findings, we propose the following policy recommendations: First, the government should actively promote intelligent technology across various industries and increase the level of intelligent transformation. This strategy will leverage the benefits of enhanced production efficiency and technology spillover effects. By providing sufficient resources and knowledge support, firms will be better positioned to enhance their innovation capability.
Second, it is crucial to capitalize on the innovative effects of intelligent transformation in large firms, particularly by leveraging the leading role of SOEs. Large firms possess greater resources and stronger capabilities, enabling them to maximize the transformation of innovative outcomes. Policymakers should focus on providing incentives and fostering collaboration to concentrate innovation resources on high-quality firms and products. Encouraging large firms to lead major national research projects will fully unleash their innovative potential in intelligent transformation.
Third, it is essential to strengthen innovation incentives for small- and medium-sized enterprises (SMEs). Financing constraints and inadequate channels for the commercialization of scientific and technological achievements significantly undermine the innovation drive of SMEs. To address this, the government could implement initiatives such as innovation subsidies, tax breaks, and targeted talent subsidies, encouraging SMEs to actively participate in innovation-related activities.
Fourth, it is crucial to cultivate a conducive environment for market competition. The advancement of intelligent technology can intensify market competition, but excessive competition can distort market mechanism, disrupt order, promote short-termism, and hinder innovation. To address this, the government should rigorously implement the fair competition review system, ensuring equal treatment for all market participants, and create a level playing field. Furthermore, strengthening the enforcement of anti-monopoly and anti-unfair-competition regulations will help prevent dominant players from engaging in unfair practices that stifle competition, thereby cultivating an environment that prompts both innovation and competition.
6.4. Limitations and Future Research
Despite the contributions of this paper, further work is needed. First, our study was conducted based on Chinese firms, and there may be limitations in the representation of the sample. Future research will give more consideration to the differences in the impact of intelligent transformation on the innovation capability between the world’s emerging markets and mature markets, as well as in different political and cultural contexts. Second, due to limited data availability, we discussed the innovation effects of intelligent transformation only in the context of patents. Future research will focus on considering the complexity of firms’ innovation and will design a new indicator to reflect this complexity.