Digital Transformation Journey Guidance: A Holistic Digital Maturity Model Based on a Systematic Literature Review

For a successful digital transformation, organizations must create an accurate roadmap and manage the process effectively. A digital maturity model is a critical success factor as it enables organizations to assess their current situation and create roadmaps aligned with their goals; however, a comprehensive systematic literature review covering the maturity models proposed by academia and consultancy firms is hard to find. Further, the existing models are sector-oriented, not organization-oriented, and do not consider the transformation journey holistically, but instead focus on model dimensions. This study first undertakes a comprehensive and up-to-date systematic literature review by applying the PRISMA approach using a bibliometric analysis tool capable of providing visual maps, then developing a unique holistic digital maturity model that covers several aspects of an organization’s digital transformation journey, from strategy to governance, and asking relevant questions. The hierarchical structure, comprising dimensions and sub-dimensions, presents content beyond the scope of other models. The results of the digital maturity assessment can be interpreted in parallel with the stages of the digital transformation. Consequently, the new holistic and sector-independent digital maturity model can be used by organizations in both the private and public sector.