This study discusses two religious elements of culture emerging within various religiously conservative groups in Turkey. The first is concerned with the building of a religious work ethic, framing work life with Islamic morals and norms. The second involves religiously oriented consumption patterns among these groups, which generate a faith-driven dimension of culture in capitalist consumer society. The study deals with how and why these two religious-cultural dimensions arose, and what forms they take in contemporary Turkey. These forms operate in the background of dress and fashion concerns of the aforesaid groups, influencing clothing styles and consumption patterns, as well as being linked to the capitalist-Islamic work ethic. The study demonstrates how consumption styles have changed in line with transformations in the class structure of the groups in question. It examines the extent to which, with the development of new religious ethic and consumption styles compatible with capitalist economic order, interpretations of Islam have shaped and organized the economic and cultural fields in Turkey. We argue that there is a mutually formative relationship between economy, religion, and culture. In that relationship, religion, which paves the way for forming a class-based religious perspective in keeping with a capitalist system, undertakes an active role in shaping an economic sphere and cultural activities in everyday life.
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