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Humanities 2017, 6(2), 36;

Crisis and Consumption: ‘Saving’ the Poor and the Seductions of Capitalism

Geography Department, University of Colorado-Boulder, Boulder, CO 80303, USA
Academic Editor: Annabel Martín
Received: 14 February 2017 / Revised: 26 May 2017 / Accepted: 27 May 2017 / Published: 2 June 2017
(This article belongs to the Special Issue Gender in Times of Crisis: A Multidisciplinary Conversation)
Full-Text   |   PDF [230 KB, uploaded 2 June 2017]


This article examines the crisis of capitalist seduction through the lens of online shopping platforms that raise funds for international assistance organizations and development celebrity advertising. Consumer-based giving has altered the commodity fetish into cliché, subsequently masking the capitalist produced crisis of endemic poverty and global inequality. Celebrity supported consumer-based giving and product advertising are used to illustrate the seductions of capitalism. This article argues that international assistance organizations are embedded in the substance and lifeblood of capitalisms’ dependence on inequality and poverty to generate profits/wealth. Consumer driven assistance remains a pervasive crisis hidden by seductive shopping platforms camouflaged as compassion. View Full-Text
Keywords: capitalism; gender; body; seduction; international assistance; economic development capitalism; gender; body; seduction; international assistance; economic development
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Fluri, J.L. Crisis and Consumption: ‘Saving’ the Poor and the Seductions of Capitalism. Humanities 2017, 6, 36.

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