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Occupy the Emotional Stock Exchange, Resisting the Quantifying of Affection in Social Media

by Rob Wittig 1,* and Mark C. Marino 2
1
Department of Art + Design, Department of English, Linguistics and Writing Studies, University of Minnesota Duluth, 1201 Ordean Court, Duluth, MN 55812, USA
2
Writing Program, College of Letters, Arts and Sciences, University of Southern California, Los Angeles, CA 90007, USA
*
Author to whom correspondence should be addressed.
Academic Editors: Burt Kimmelman and Philip Andrew Klobucar
Humanities 2017, 6(2), 33; https://doi.org/10.3390/h6020033
Received: 16 January 2017 / Revised: 8 May 2017 / Accepted: 11 May 2017 / Published: 26 May 2017
(This article belongs to the Special Issue The Poetics of Computation)
By using a carnivalesque strategy, netprovs discussed in this article introduced a disruption innovation into the social advertising market, a new source of value: creative satire. By playing multiple characters or forcibly separating the real person from the avatar they revealed the myth of the consistent online identity. By encouraging users to look on the other side of the mirror they sought to increase awareness of the real “why” these tools exist. Users were introduced to skepticism of online affection and of projected affection in general. Most importantly they promoted an alternative value network: a culture of contentment and satisfaction — satisfaction in play, in creativity. They created a value network of inner rewards, redeemable in the moment, good forever, producing a real community in which players demonstrate with intentionality genuine attention and approval in the improv manner, by saying “yes, and,” by elaborating others’ fictional themes and moments. View Full-Text
Keywords: netprov; electronic literature; social media; social capital; Trading Faces; I Work For the Web; #1WeekNoTech; One Week No Tech netprov; electronic literature; social media; social capital; Trading Faces; I Work For the Web; #1WeekNoTech; One Week No Tech
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Wittig, R.; Marino, M.C. Occupy the Emotional Stock Exchange, Resisting the Quantifying of Affection in Social Media. Humanities 2017, 6, 33.

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