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Increasing Personal Value Congruence in Computerized Decision Support Using System Feedback

1
School of Information Technology, Illinois State University, Campus Box 5150, Normal, IL 61790-5150, USA
2
Management Department, College of Business, Florida State University, Tallahassee, FL 32306-1110, USA
*
Author to whom correspondence should be addressed.
Axioms 2014, 3(1), 84-108; https://doi.org/10.3390/axioms3010084
Received: 15 October 2013 / Revised: 16 January 2014 / Accepted: 13 February 2014 / Published: 25 February 2014
(This article belongs to the Special Issue Axioms of Decision Support System)
The Theory of Universals in Values (TUV), a reliable and validated conceptualization of personal values used in psychology, is used to examine the effect of system feedback delivered by a Decision Support System (DSS) on personal values. The results indicate that value-based decision-making behavior can be influenced by DSS feedback to address value congruence in decision-making. User behavior was shown to follow the outcomes expected by operant theory when feedback was supportive and to follow the outcomes of reactance theory when feedback was challenging. This result suggests that practitioners and Information System (IS) researchers should consider user values when designing computerized decision feedback to adjust a system’s design such that the potential user backlash is avoided or congruence between organizational and personal values is achieved. View Full-Text
Keywords: decision support systems; personal values; value congruence; system design; system feedback decision support systems; personal values; value congruence; system design; system feedback
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Hosack, B.; Paradice, D. Increasing Personal Value Congruence in Computerized Decision Support Using System Feedback. Axioms 2014, 3, 84-108.

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