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Article

E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform

1
Campus do IPCA, Polytechnic Institute of Cavado and Ave/ID+/FBAUP, School of Design, Vila Frescainha, S. Martinho, 4750-810 Lugar do Aldão, Portugal
2
Campus de Gualtar, Institute of Social Sciences, University of Minho/CECS, 4710-057 Braga, Portugal
3
Faculty of Fine Arts, University of Porto, Av. de Rodrigues de Freitas 265, 4049-021 Porto, Portugal
*
Author to whom correspondence should be addressed.
Future Internet 2020, 12(11), 195; https://doi.org/10.3390/fi12110195
Received: 3 November 2020 / Accepted: 10 November 2020 / Published: 12 November 2020
(This article belongs to the Section Techno-Social Smart Systems)
The craft trade in Portugal faces challenges that compromise its productive and economic sustainability and may result in the disappearance of millenary techniques, traditions, and industrial practices of high symbolic and historical value. The growing incompatibility of these traditional activities with digital technologies, the lack of resources, and a growing age gap are among the main problems identified. This situation made worse by various restrictions pertaining to the COVID-19 pandemic points towards the possibility of extinction of this type of manual arts. The goal of this research is to demonstrate how the design process of an e-marketplace platform, throughout its different phases, may contribute to the revitalization of traditional industries. The methodologies adopted in the framework consisted in the study of UX and UI best design practices, including wireframe design, user flows, definition of personas, development of prototypes, and style guides. The results of the conducted usability tests to the prototype allowed a gradual improvement of the solution, culminating in the confirmation of its effectiveness. The study concluded that digital technology, namely a designed e-marketplace solution, could potentially bring buyers and sellers closer together, thus being a tool with high potential for the dissemination and sustainability of the craft industry. View Full-Text
Keywords: UI/UX Design; Craft Heritage; e-Marketplace; digital design; traditional industries; communication Design; COVID-19 lockdown UI/UX Design; Craft Heritage; e-Marketplace; digital design; traditional industries; communication Design; COVID-19 lockdown
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MDPI and ACS Style

Martins, N.; Brandão, D.; Alvelos, H.; Silva, S. E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform. Future Internet 2020, 12, 195. https://doi.org/10.3390/fi12110195

AMA Style

Martins N, Brandão D, Alvelos H, Silva S. E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform. Future Internet. 2020; 12(11):195. https://doi.org/10.3390/fi12110195

Chicago/Turabian Style

Martins, Nuno, Daniel Brandão, Heitor Alvelos, and Sara Silva. 2020. "E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform" Future Internet 12, no. 11: 195. https://doi.org/10.3390/fi12110195

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