Audio-Visual Genres and Polymediation in Successful Spanish YouTubers†
AbstractThis paper is part of broader research entitled “Analysis of the YouTuber Phenomenon in Spain: An Exploration to Identify the Vectors of Change in the Audio-Visual Market”. My main objective was to determine the predominant audio-visual genres among the 10 most influential Spanish YouTubers in 2018. Using a quantitative extrapolation method, I extracted these data from SocialBlade, an independent website, whose main objective is to track YouTube statistics. Other secondary objectives in this research were to analyze: (1) Gender visualization, (2) the originality of these YouTube audio-visual genres with respect to others, and (3) to answer the question as to whether YouTube channels form a new audio-visual genre. I quantitatively analyzed these data to determine how these genres are influenced by the presence of polymediation as an integrated communicative environment working in relational terms with other media. My conclusion is that we can talk about a new audio-visual genre. When connected with polymediation, this may present an opportunity that has not yet been fully exploited by successful Spanish YouTubers. View Full-Text
Share & Cite This Article
Torres Hortelano, L.J. Audio-Visual Genres and Polymediation in Successful Spanish YouTubers. Future Internet 2019, 11, 40.
Torres Hortelano LJ. Audio-Visual Genres and Polymediation in Successful Spanish YouTubers. Future Internet. 2019; 11(2):40.Chicago/Turabian Style
Torres Hortelano, Lorenzo J. 2019. "Audio-Visual Genres and Polymediation in Successful Spanish YouTubers." Future Internet 11, no. 2: 40.
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.