Understanding Social Exercise: Desire and Intention to Participate in Running Crews

The current study investigated the determinants of the desire and intention to participate in an inner-city ‘running crew’ among social runners using a theoretical framework of the model of goal-directed behavior (MGB). Data were obtained from 245 social runners in Korea using an online questionnaire and primarily analyzed with the structural equation modeling technique. The results indicated that the desire to participate in a running crew was influenced most by positive anticipated emotions, followed (in descending order) by attitudes, negative anticipated emotions, social norms, perceived behavioral control, and the frequency of past behaviors. Runners’ behavioral intentions were predicted by desire but not directly related to perceived behavioral control and the frequency of past behavior. Overall, the study emphasized the importance of positive anticipated emotions and behavioral desire, among others, to encourage recreational runners’ participation in social running activities. Given that social runners rely on mobile apps to participate in running crew activities, the current study’s results have practical implications for running crew organizers, sports-branded app developers, and health promotion agencies.