Next Article in Journal
Effectiveness of a Web-Based Intervention on Parental Psychological Flexibility and Emotion Regulation: A Pilot Open Trial
Previous Article in Journal
Understanding Leisure Centre-Based Physical Activity after Physical Activity Referral: Evidence from Scheme Participants and Completers in Northumberland UK
Article

Client-Centered Breastfeeding-Promotion Strategies: Q Methodology

1
College of Nursing, Chungnam National University, Daejeon 35015, Korea
2
Nell Hodgson Woodruff School of Nursing, Emory University, Atlanta, GA 30322, USA
3
Industry-University Cooperation+, Kyungsung University, Busan 48434, Korea
4
School of Nursing, University of Pittsburgh, Pittsburgh, PA 15213, USA
5
College of Medicine, Chungnam National University, Daejeon 35015, Korea
*
Authors to whom correspondence should be addressed.
Academic Editors: Amal K. Mitra and Colin W. Binns
Int. J. Environ. Res. Public Health 2021, 18(6), 2955; https://doi.org/10.3390/ijerph18062955
Received: 8 February 2021 / Revised: 4 March 2021 / Accepted: 10 March 2021 / Published: 13 March 2021
Fewer Korean women are choosing the 6 months of exclusive breastfeeding that are recommended for obtaining its maximal benefits despite an increasing effort to promote breastfeeding. Successful breastfeeding education and counseling need to be segmentally designed on the basis of client characteristics. This study explored the perceptions of breastfeeding in pregnant and 6 month postpartum Korean women using the Q methodology, a useful research approach to examine personal perceptions, feelings, and values about a concept or phenomenon of interest and identify typologies of perspectives. The Q sample consisted of 38 statements representing the universe of viewpoints on breastfeeding. The P sample (N = 49) included women who shared their perceptions of breastfeeding and filled each grid with a statement in the Q sorting table. Data were analyzed using the PC-QUANL program. Varimax (orthogonal) rotation revealed four factors that explained 53.0% of variance: maternal privilege (Factor 1), option based on emotion (Factor 2), option if efficient (Factor 3), and option if I have sufficient problem-solving skills (Factor 4). Korean women have changed their attitudes toward breastfeeding, with all participants viewing breastfeeding as optional. Breastfeeding-promotion campaigns and education need to consider societal norms and changes in women’s beliefs and perceptions. View Full-Text
Keywords: breastfeeding; breastfeeding psychology; breastfeeding trends; public-health practices; Korean women; Q methodology breastfeeding; breastfeeding psychology; breastfeeding trends; public-health practices; Korean women; Q methodology
Show Figures

Figure 1

MDPI and ACS Style

Cha, E.; Shin, M.H.; Braxter, B.J.; Park, I.S.; Jang, H.; Kang, B.H. Client-Centered Breastfeeding-Promotion Strategies: Q Methodology. Int. J. Environ. Res. Public Health 2021, 18, 2955. https://doi.org/10.3390/ijerph18062955

AMA Style

Cha E, Shin MH, Braxter BJ, Park IS, Jang H, Kang BH. Client-Centered Breastfeeding-Promotion Strategies: Q Methodology. International Journal of Environmental Research and Public Health. 2021; 18(6):2955. https://doi.org/10.3390/ijerph18062955

Chicago/Turabian Style

Cha, EunSeok, Myoung H. Shin, Betty J. Braxter, In S. Park, Hyesun Jang, and Byung H. Kang 2021. "Client-Centered Breastfeeding-Promotion Strategies: Q Methodology" International Journal of Environmental Research and Public Health 18, no. 6: 2955. https://doi.org/10.3390/ijerph18062955

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop