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Article

The Healthiness of Food and Beverages on Price Promotion at Promotional Displays: A Cross-Sectional Audit of Australian Supermarkets

1
Global Obesity Centre (GLOBE), Institute for Health Transformation, Deakin University, Geelong, VIC 3220, Australia
2
Biostatistics Unit, Faculty of Health, Deakin University, Geelong, VIC 3220, Australia
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(23), 9026; https://doi.org/10.3390/ijerph17239026
Received: 28 October 2020 / Revised: 28 November 2020 / Accepted: 30 November 2020 / Published: 3 December 2020
Supermarket environments can strongly influence purchasing decisions. Price promotions are recognised as a particularly persuasive tactic, but the healthiness of price promotions in prominent in-store locations is understudied. This study compared the prevalence and magnitude of price promotions on healthy and unhealthy food and beverages (foods) displayed at prominent in-store locations within Australian supermarkets, including analyses by supermarket group and area-level socio-economic position. A cross-sectional in-store audit of price promotions on foods at key display areas was undertaken in 104 randomly selected stores from major Australian supermarket groups (Woolworths, Coles, Aldi and independents) in Victoria, Australia. Of the display space dedicated to foods with price promotions, three of the four supermarket groups had a greater proportion of display space devoted to unhealthy (compared to healthy) foods at each promotional location measured (end of aisles: 66%; island bins: 53%; checkouts: 88%). Aldi offered very few price promotions. Few measures varied by area-level socio-economic position. This study demonstrated that price promotions at prominent in-store locations in Australian supermarkets favoured unhealthy foods. Marketing of this nature is likely to encourage the purchase of unhealthy foods, highlighting the need for retailers and policy-makers to consider addressing in-store pricing and placement strategies to encourage healthier food environments. View Full-Text
Keywords: price promotion; food policy; food environment; nutrition; health equity price promotion; food policy; food environment; nutrition; health equity
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MDPI and ACS Style

Grigsby-Duffy, L.; Schultz, S.; Orellana, L.; Robinson, E.; Cameron, A.J.; Marshall, J.; Backholer, K.; Sacks, G. The Healthiness of Food and Beverages on Price Promotion at Promotional Displays: A Cross-Sectional Audit of Australian Supermarkets. Int. J. Environ. Res. Public Health 2020, 17, 9026. https://doi.org/10.3390/ijerph17239026

AMA Style

Grigsby-Duffy L, Schultz S, Orellana L, Robinson E, Cameron AJ, Marshall J, Backholer K, Sacks G. The Healthiness of Food and Beverages on Price Promotion at Promotional Displays: A Cross-Sectional Audit of Australian Supermarkets. International Journal of Environmental Research and Public Health. 2020; 17(23):9026. https://doi.org/10.3390/ijerph17239026

Chicago/Turabian Style

Grigsby-Duffy, Lily, Sally Schultz, Liliana Orellana, Ella Robinson, Adrian J. Cameron, Josephine Marshall, Kathryn Backholer, and Gary Sacks. 2020. "The Healthiness of Food and Beverages on Price Promotion at Promotional Displays: A Cross-Sectional Audit of Australian Supermarkets" International Journal of Environmental Research and Public Health 17, no. 23: 9026. https://doi.org/10.3390/ijerph17239026

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