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Article

Knowledge Assessment of COVID-19 Symptoms: Gender Differences and Communication Routes for the Generation Z Cohort

1
Department of Management Science and Technology, International Hellenic University, Kavala Campus, 654 04 Agios Loukas Kavala, Greece
2
Department of Communication and Media Studies, National and Kapodistrian University of Athens, 105 62 Athens, Greece
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2020, 17(19), 6964; https://doi.org/10.3390/ijerph17196964
Received: 14 August 2020 / Revised: 15 September 2020 / Accepted: 17 September 2020 / Published: 23 September 2020
(This article belongs to the Special Issue Adolescent and Young People's Health Issues and Challenges)
This paper explores the generation Z (Gen Z) cohort’s self-assessed knowledge regarding the coronavirus disease 2019 (COVID-19) symptoms as well as their interest in acquiring information and learning more about the transmission and spread of the severe acute respiratory syndrome coronavirus 2 (SARS-COV-2 virus) and the COVID-19 symptoms. Additionally, it investigates gender differences in self-assessed knowledge of COVID-19 symptoms. Field research employing a nonprobability sampling method with an online questionnaire resulted in collecting 762 valid questionnaires. Data analysis included descriptive statistics, factor and reliability analysis, and the independent sample t-test. Results reveal that overall symptom knowledge was assessed higher than the self-assessed knowledge of the 13 specific symptoms. No gender differences were detected regarding self-assessed knowledge of the following COVID-19 symptoms: cough, dyspnea, anorexia, productive cough with expectoration (phlegm), headache, and diarrhea. On the other hand, for self-assessed overall knowledge of COVID-19 symptoms, as well as self-assessed knowledge of COVID-19 symptoms related to fever and fatigue, myalgia (muscle pain), pharyngodynia, nausea–vomitus, hemoptysis, and abdominal pain, the t-tests conducted showed that there are statistical differences in knowledge assessment between male and female subjects. Based on the outcomes, the paper provides marketing communication practices targeting this young generation cohort to raise awareness so that Gen Z’ers may react effectively if these symptoms are observed and, thus, request medical assistance. View Full-Text
Keywords: generation Z cohort; COVID-19 symptoms; knowledge assessment; gender differences; marketing communication generation Z cohort; COVID-19 symptoms; knowledge assessment; gender differences; marketing communication
MDPI and ACS Style

Kamenidou, I.; Stavrianea, A.; Mamalis, S.; Mylona, I. Knowledge Assessment of COVID-19 Symptoms: Gender Differences and Communication Routes for the Generation Z Cohort. Int. J. Environ. Res. Public Health 2020, 17, 6964. https://doi.org/10.3390/ijerph17196964

AMA Style

Kamenidou I, Stavrianea A, Mamalis S, Mylona I. Knowledge Assessment of COVID-19 Symptoms: Gender Differences and Communication Routes for the Generation Z Cohort. International Journal of Environmental Research and Public Health. 2020; 17(19):6964. https://doi.org/10.3390/ijerph17196964

Chicago/Turabian Style

Kamenidou, Irene, Aikaterini Stavrianea, Spyridon Mamalis, and Ifigeneia Mylona. 2020. "Knowledge Assessment of COVID-19 Symptoms: Gender Differences and Communication Routes for the Generation Z Cohort" International Journal of Environmental Research and Public Health 17, no. 19: 6964. https://doi.org/10.3390/ijerph17196964

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