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Article

Competition among Supply Chains and Governmental Policy: Considering Consumers’ Low-Carbon Preference

1
School of Business, Jiangnan University, Wuxi 214122, China
2
School of International and Public Affairs, Shanghai Jiao Tong University, Shanghai 200030, China
*
Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2018, 15(9), 1985; https://doi.org/10.3390/ijerph15091985
Received: 6 August 2018 / Revised: 5 September 2018 / Accepted: 9 September 2018 / Published: 12 September 2018
(This article belongs to the Special Issue Circular Economy from Process to Policy)
Many manufacturers and retailers have cooperated for low-carbon production in various industries. This study examines the role of consumers’ low-carbon preference in this cooperation. We construct four scenarios to investigate the effects of consumers’ low-carbon preference on the market equilibrium of supply chains’ product selection strategy. Based on the game theoretic models, optimal solutions for the two supply chains are derived with different consumers’ preference for low-carbon products. Through the discussion, we uncovered the influence of consumers’ preference on price and demand and the relationship between the influence coefficient of retailers’ promotional effort on consumers’ utility and retailer profits. In addition, given the increase of government’s low-carbon production subsidy, two supply chains will both more likely choose low-carbon production. Interestingly, under the government subsidy, the profit of manufacturer will increase or decrease more than its retailer and the market structure will not change if the two supply chains have chosen low-carbon production. View Full-Text
Keywords: low-carbon production; consumers’ preference; cooperation; supply chain competition low-carbon production; consumers’ preference; cooperation; supply chain competition
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MDPI and ACS Style

Pu, X.; Song, Z.; Han, G. Competition among Supply Chains and Governmental Policy: Considering Consumers’ Low-Carbon Preference. Int. J. Environ. Res. Public Health 2018, 15, 1985. https://doi.org/10.3390/ijerph15091985

AMA Style

Pu X, Song Z, Han G. Competition among Supply Chains and Governmental Policy: Considering Consumers’ Low-Carbon Preference. International Journal of Environmental Research and Public Health. 2018; 15(9):1985. https://doi.org/10.3390/ijerph15091985

Chicago/Turabian Style

Pu, Xujin, Zhiping Song, and Guanghua Han. 2018. "Competition among Supply Chains and Governmental Policy: Considering Consumers’ Low-Carbon Preference" International Journal of Environmental Research and Public Health 15, no. 9: 1985. https://doi.org/10.3390/ijerph15091985

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