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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Contextualized Ubiquity: A new opportunity for rendering business information and services

by
Carlos R. Cunha
1,3,
Emanuel Peres
2,3,
Raul Morais
2,3,
Maximino Bessa
2,4 and
Manuel Cabral Reis
2
1
Polytechnic Institute of Bragança, 5301-854 Bragança, Portugal
2
University of Trás-os-Montes e Alto Douro, 5001-801 Vila Real, Portugal
3
CITAB – Centre for the Research and Technology of Agro-Environment and Biological Sciences, 5001-801 Vila Real, Portugal
4
INESC Porto LA, Computers and Systems Engineering Institute of Porto, 4200 Porto, Portugal
J. Theor. Appl. Electron. Commer. Res. 2010, 5(3), 55-64; https://doi.org/10.4067/S0718-18762010000300006
Submission received: 23 January 2010 / Revised: 12 June 2010 / Accepted: 20 August 2010 / Published: 1 December 2010
Versions Notes

Abstract

Stating that information and services are ubiquitous, means that they are available anywhere, anytime. The development of mobile-devices with wireless network-access capabilities, together with the decrease in network-traffic costs and the proliferation of free wireless hotspots, makes the use of mobile-devices, as Internet access tools, increasingly common and attractive. With novel forms of presenting information and to provide new ways to interact with consumers, new business strategies can be boosted, in Customer Relationship Management (CRM) and m-commerce. This paper describes a different approach to the relationship between customers and business-providers, based on contextualization mechanisms located in commercial products, which in turn acts as a gateway to static tag-embedded information as well as web-based information and services. A wine integrated management system, called SIGPV, is presented as a proof-of-concept, enumerating some of possible major business and CRM benefits.
Keywords: Ubiquity; Context-aware; Mobile-devices; M-commerce; CRM Ubiquity; Context-aware; Mobile-devices; M-commerce; CRM

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MDPI and ACS Style

Cunha, C.R.; Peres, E.; Morais, R.; Bessa, M.; Reis, M.C. Contextualized Ubiquity: A new opportunity for rendering business information and services. J. Theor. Appl. Electron. Commer. Res. 2010, 5, 55-64. https://doi.org/10.4067/S0718-18762010000300006

AMA Style

Cunha CR, Peres E, Morais R, Bessa M, Reis MC. Contextualized Ubiquity: A new opportunity for rendering business information and services. Journal of Theoretical and Applied Electronic Commerce Research. 2010; 5(3):55-64. https://doi.org/10.4067/S0718-18762010000300006

Chicago/Turabian Style

Cunha, Carlos R., Emanuel Peres, Raul Morais, Maximino Bessa, and Manuel Cabral Reis. 2010. "Contextualized Ubiquity: A new opportunity for rendering business information and services" Journal of Theoretical and Applied Electronic Commerce Research 5, no. 3: 55-64. https://doi.org/10.4067/S0718-18762010000300006

APA Style

Cunha, C. R., Peres, E., Morais, R., Bessa, M., & Reis, M. C. (2010). Contextualized Ubiquity: A new opportunity for rendering business information and services. Journal of Theoretical and Applied Electronic Commerce Research, 5(3), 55-64. https://doi.org/10.4067/S0718-18762010000300006

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