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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 31

Article: How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
Authors: by Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee and Chien-Wen Chen
Link: https://www.mdpi.com/0718-1876/19/1/31

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