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Journal: J. Theor. Appl. Electron. Commer. Res., 2021
Volume: 16
Number: 109
1945-1959
Article: Responding to Negative Electronic Word of Mouth to Improve Purchase Intention
Authors: by Robert Zinko, Angela Patrick, Christopher P. Furner, Shalanda Gaines, Mi Dya Kim, Matthew Negri, Elsy Orellana, Shelby Torres and Carmen Villarreal
Link: https://www.mdpi.com/0718-1876/16/6/109

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