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Volume 15
Issue 3
10.4067/S0718-18762020000300103
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store

by
Fabiola Vásquez
1 and
y Jorge Vera-Martínez
2
1
Business School, Tecnologico de Monterrey, Mexico City, Mexico
2
EGADE Business School, Tecnologico de Monterrey, Mexico City, Mexico
J. Theor. Appl. Electron. Commer. Res. 2020, 15(3), 20-36; https://doi.org/10.4067/S0718-18762020000300103
Submission received: 3 October 2018 / Revised: 9 July 2019 / Accepted: 1 October 2019 / Published: 1 September 2020
Versions Notes

Abstract

This study proposes an explanatory model of repurchase behaviour in web-stores introducing certain relationships not taken into consideration before. However, some established relationships are taken from the literature, such as that between web-store quality, satisfaction and trust. A detailed exploration of measurements was performed to design a structured questionnaire. With a sample of n = 500 web-store buyers, a structural statistic model was developed to confirm the hypotheses that support the model. A high degree of determination for behavioural intentions was found, and a moderate one for repurchase. Contrasting with previous research, this model proposes product brand perception and store brand perception as predictors of trust and intentions in a web-store. As the final dependent variable, a multi-item measurement for repurchase is proposed, tested and discussed; this has not been attempted before for this kind of model.
Keywords: Web-store quality; Store brand perception; Customer satisfaction; Trust; Store loyalty; Repurchase Web-store quality; Store brand perception; Customer satisfaction; Trust; Store loyalty; Repurchase

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MDPI and ACS Style

Vásquez, F.; Vera-Martínez, y.J. From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store. J. Theor. Appl. Electron. Commer. Res. 2020, 15, 20-36. https://doi.org/10.4067/S0718-18762020000300103

AMA Style

Vásquez F, Vera-Martínez yJ. From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store. Journal of Theoretical and Applied Electronic Commerce Research. 2020; 15(3):20-36. https://doi.org/10.4067/S0718-18762020000300103

Chicago/Turabian Style

Vásquez, Fabiola, and y Jorge Vera-Martínez. 2020. "From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store" Journal of Theoretical and Applied Electronic Commerce Research 15, no. 3: 20-36. https://doi.org/10.4067/S0718-18762020000300103

APA Style

Vásquez, F., & Vera-Martínez, y. J. (2020). From E-Quality and Brand Perceptions to Repurchase: A Model to Explain Purchase Behaviour in a Web-Store. Journal of Theoretical and Applied Electronic Commerce Research, 15(3), 20-36. https://doi.org/10.4067/S0718-18762020000300103

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