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Volume 15
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10.4067/S0718-18762020000200105
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

by
Sonia San-Martín
1,
Nadia Jimenez
1,
Carmen Camarero
2 and
Rebeca San-José
2
1
Departamento de Economía y Administración de Empresas, Universidad de Burgos, Burgos, Spain
2
Departamento de Organización de Empresas y Comercialización e Investigación de Mercados, Universidad de Valladolid, Valladolid, Spain
J. Theor. Appl. Electron. Commer. Res. 2020, 15(2), 59-75; https://doi.org/10.4067/S0718-18762020000200105
Submission received: 13 August 2018 / Revised: 26 May 2019 / Accepted: 2 June 2019 / Published: 1 May 2020
Versions Notes

Abstract

The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing.
Keywords: game apps; self-efficacy; personality; shopping; big five game apps; self-efficacy; personality; shopping; big five

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MDPI and ACS Style

San-Martín, S.; Jimenez, N.; Camarero, C.; San-José, R. The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps. J. Theor. Appl. Electron. Commer. Res. 2020, 15, 59-75. https://doi.org/10.4067/S0718-18762020000200105

AMA Style

San-Martín S, Jimenez N, Camarero C, San-José R. The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps. Journal of Theoretical and Applied Electronic Commerce Research. 2020; 15(2):59-75. https://doi.org/10.4067/S0718-18762020000200105

Chicago/Turabian Style

San-Martín, Sonia, Nadia Jimenez, Carmen Camarero, and Rebeca San-José. 2020. "The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps" Journal of Theoretical and Applied Electronic Commerce Research 15, no. 2: 59-75. https://doi.org/10.4067/S0718-18762020000200105

APA Style

San-Martín, S., Jimenez, N., Camarero, C., & San-José, R. (2020). The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps. Journal of Theoretical and Applied Electronic Commerce Research, 15(2), 59-75. https://doi.org/10.4067/S0718-18762020000200105

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