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Volume 11
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10.4067/S0718-18762016000200002
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

An Empirical Investigation of Factors that Influence Individual Behavior toward Changing Social Networking Security Settings

by
C. Bryan Foltz
1,
Henry E. Newkirk
2 and
Paul H. Schwager
2
1
University of Tennessee at Martin, Management, Marketing, and Information Systems Department, Martin, TN, USA
2
East Carolina University, Department of Management Information Systems, Greenville, NC, USA
J. Theor. Appl. Electron. Commer. Res. 2016, 11(2), 1-15; https://doi.org/10.4067/S0718-18762016000200002
Submission received: 23 January 2014 / Revised: 30 July 2015 / Accepted: 14 August 2015 / Published: 1 May 2016
Versions Notes

Abstract

While the use of social networking sites continues to rise, security continues to be an important issue. This issue often results when many users do not change their social networking security settings. Such behavior leaves vast amounts of data vulnerable to criminal activities. This study utilized the Theory of Planned Behavior to examine factors that impact users’ behaviors regarding changing their social networking security settings. This research found support for six of the eight hypotheses. Results showed that Attitude (H1), Subjective Norm (H2), and Perceived Behavioral Control (H3) predicted Behavioral Intention. Behavioral Intention (H4) positively influenced Behavior. Apathy (H6) negatively predicted Attitude while Perceived Behavioral Control (H7) positively influenced Social Trust. Finally, Perceived Behavioral Control did not predict Behavior (H5) and Social Trust did not impact Behavioral Intention (H8). These findings have future implications for research and practice.
Keywords: Apathy; Social trust; Social networking sites; Theory of planned behavior; Privacy; Security; Privacy; Security Apathy; Social trust; Social networking sites; Theory of planned behavior; Privacy; Security; Privacy; Security

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MDPI and ACS Style

Foltz, C.B.; Newkirk, H.E.; Schwager, P.H. An Empirical Investigation of Factors that Influence Individual Behavior toward Changing Social Networking Security Settings. J. Theor. Appl. Electron. Commer. Res. 2016, 11, 1-15. https://doi.org/10.4067/S0718-18762016000200002

AMA Style

Foltz CB, Newkirk HE, Schwager PH. An Empirical Investigation of Factors that Influence Individual Behavior toward Changing Social Networking Security Settings. Journal of Theoretical and Applied Electronic Commerce Research. 2016; 11(2):1-15. https://doi.org/10.4067/S0718-18762016000200002

Chicago/Turabian Style

Foltz, C. Bryan, Henry E. Newkirk, and Paul H. Schwager. 2016. "An Empirical Investigation of Factors that Influence Individual Behavior toward Changing Social Networking Security Settings" Journal of Theoretical and Applied Electronic Commerce Research 11, no. 2: 1-15. https://doi.org/10.4067/S0718-18762016000200002

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