- Article
Identifying the Determinants of Egg Food Quality, and the Structural Relationship Between Egg Food Quality, Trust, and Loyalty: The Case of the U.S. Market
- Myungkeun Song,
- Joonho Moon and
- Luo Jing
Background/Objectives: Eggs serve as an important source of nutrition for the general public. However, despite their importance, research examining consumer characteristics related to egg consumption remains limited, focusing on the quality. Therefor...