Search Results (3)

In the international context of pursuing green development, a good connection between the production and consumption ends is a necessary condition for forming a diversified governance interaction system. The academic community has conducted in-depth discussions on green behavior among enterprises and the public. However, few studies have focused on the docking process between the subjects. Therefore, this paper takes Chinese participants as an example to design a game experiment, considering the role of government regulation. From a dynamic, interactive perspective, it explores the motivation for green behavior between the public and enterprises, as well as the effectiveness of government subsidies. The research results indicate that: (i) The public is willing to burden a premium for the green behavior of enterprises, which has significant differences in substantive and symbolic green behavior. (ii) In green consumption scenarios, public purchasing information can be transmitted to enterprises, but the reverse path has not yet been verified. (iii) Government subsidies have a strong incentive effect on public green behavior. (iv) There are significant differences in the impact of public environmental awareness on public green behavior, but there is no significant difference in the green behavior of enterprises. The research conclusion provides theoretical support for the study of public and enterprise behavioral variables and provides a practical basis for enterprise management and government governance. This will facilitate the construction of a systematic and effective environmental governance framework, thereby promoting coordinated green development among entities. Full article

How to promote firms’ environmental management behavior is a concern for academics. In order to explain the reasons why firms’ environmental management behavior exhibits heterogeneity from the institutional perspective, this paper seeks to investigate the relationship between macro-institutional pressures and firms’ environmental management behavior, with the moderating effects of micro-institutional pressures. Firms’ environmental management behavior is classified into substantive environmental management behavior and symbolic environmental management behavior. Macro-institutional pressures typically include environmental regulation, industry imitation, and media attention, while micro-institutional pressures include cognitive focus of executive and cognitive complexity of executive. A sample of 236 groups from 118 listed companies in China’s heavy-polluting industries is employed. It is found that environmental regulation is more likely to promote substantive environmental management behavior, while industry imitation and media attention are more likely to promote symbolic environmental management behavior. Moreover, cognitive focus of executive negatively moderates the relationship between environmental regulation and substantive environmental management behavior and the relationship between media attention and symbolic environmental management behavior. Cognitive complexity of executive positively moderates the relationship between macro-institutional pressures and firms’ environmental management behavior. The findings of this paper clarify the reasons for the heterogeneity of firms’ environmental management behavior from the institutional perspective, which contributes to improving the institutional environment, integrating executive cognition, and promoting firms’ environmental management behavior. Full article

Due to its rich marine biological resources, Taiwan is a place worthy of developing marine ecotourism. This study explores the marine ecotourism intentions and marine ecotourism behaviors of tourists during the COVID-19 pandemic by using the unified theory of acceptance and use of technology (UTAUT) method. Under the UTAUT framework, this study considered the factor of environmental attitudes and issued questionnaires in four research areas, namely, Yilan Wushi Fishing Harbor, Port of Hualien, Hualien Stone Stairs Platform, and Taitung Chengfong Fishing Port. In total, 431 effective research samples were collected. First, this study verified the validity and reliability of the dimensions through confirmatory factor analysis. According to the results of structural equation modeling (SEM) analysis, performance expectancy, effort expectancy, social influence, and environmental attitude all have an influence on tourists’ marine ecotourism intentions, while facilitating conditions had no influences on tourists’ marine ecotourism intentions. Tourists’ marine ecotourism intentions further influenced their marine ecotourism behaviors. In addition, this study evaluated the mediating effect of marine ecotourism intentions by nested-model analysis. Finally, this study provided substantive policy recommendations as a reference for tourism management units and local governments. Full article