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Keywords = self-city brand connection

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20 pages, 470 KiB  
Article
From Cyberpunk to Cramped Dweller: The Peculiar History of Hong Kong ‘Heterotopias’
by Daniel McCoy
Histories 2021, 1(3), 199-217; https://doi.org/10.3390/histories1030019 - 8 Sep 2021
Viewed by 6385
Abstract
75.6% of land comprising Hong Kong remains undeveloped according to the special administrative region’s planning department. In turn, Hong Kong’s constricted real estate, now estimated to be the world’s costliest, has created eye-popping living arrangements historically and contemporarily. Denizens’ colorful reputation and imagination [...] Read more.
75.6% of land comprising Hong Kong remains undeveloped according to the special administrative region’s planning department. In turn, Hong Kong’s constricted real estate, now estimated to be the world’s costliest, has created eye-popping living arrangements historically and contemporarily. Denizens’ colorful reputation and imagination for flouting city ordinances, zoning laws, and spatial management stand emblematic of tenacious self-sufficiency and a free-spirited brand of runaway capitalist initiative. Why is this conspicuous trademark of Hong Kong’s societal fabric very much alive in the 21st Century? Why does this matter in a rapidly urbanizing world witnessing the ascension of mega-urban centers alongside ever-widening socioeconomic chasms? This paper intends to illuminate the peculiar origins and longevity of the Kowloon Walled City, an urban monolith of notoriety and autonomy that blossomed in a semi-legal grey zone unencumbered under British protectorate rule for nearly a century. Parallels will connect the linear trajectory between Kowloon’s hardnosed living to today’s comparable Chungking Mansions and the hundreds of thousands of cage homes appearing in all corners of the city. This paper aims to answer why these residential paradoxes continue to function with efficiency and relevancy, posing solutions for indigent housing while exacerbating the stigma of social and economic ostracism. Full article
(This article belongs to the Section Cultural History)
13 pages, 1001 KiB  
Article
The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors
by Eunah Yu and Junghyun Kim
Sustainability 2020, 12(3), 982; https://doi.org/10.3390/su12030982 - 29 Jan 2020
Cited by 19 | Viewed by 6107
Abstract
The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city [...] Read more.
The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city residents. An empirical analysis was conducted using data collected through a questionnaire with 328 residents of Seoul and Busan in Korea. The results reveal that self-city brand connection is positively related to city brand experience and city brand satisfaction but is not directly related to CBABI. Next, city brand experience was found to have a significant positive relationship with city brand satisfaction and CBABI, and city brand satisfaction is positively related to CBABI. We also found differences in the effects of city brand satisfaction on CBABI between Seoul and Busan. Although city brand satisfaction had a significant effect on CBABI in both cities, the effect was greater in Busan. This study confirms the effect of citizens’ city brand experiences and identifies the path by which city residents become city brand ambassadors. Full article
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