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Keywords = media management style at home

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12 pages, 207 KiB  
Article
Magazine Publishing Innovation: Two Case Studies on Managing Creativity
by Simon Das
Publications 2016, 4(2), 15; https://doi.org/10.3390/publications4020015 - 9 Jun 2016
Cited by 8 | Viewed by 13577
Abstract
This paper aims to highlight a link between publishing business innovation and how editors manage creativity in the digital era. Examining the changing industrial and historical business context for the U.K. magazine publishing industry, two case studies are analyzed as representatives of different [...] Read more.
This paper aims to highlight a link between publishing business innovation and how editors manage creativity in the digital era. Examining the changing industrial and historical business context for the U.K. magazine publishing industry, two case studies are analyzed as representatives of different ends of the publishing company spectrum (one a newly launched magazine published by a major, the other an independent ‘magazine’ website start-up). Qualitative data analysis on publishing innovation and managing creativity is presented as a springboard for further research on magazine media management. Full article
(This article belongs to the Special Issue Digital Publishing - Transformations)
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