Sign in to use this feature.

Years

Between: -

Subjects

remove_circle_outline
remove_circle_outline
remove_circle_outline

Journals

Article Types

Countries / Regions

Search Results (1)

Search Parameters:
Keywords = market structure entropy (MSE)

Order results
Result details
Results per page
Select all
Export citation of selected articles as:
12 pages, 261 KB  
Article
How to Measure a Two-Sided Market
by Wen Zheng and Xiaoming Yao
Entropy 2021, 23(8), 962; https://doi.org/10.3390/e23080962 - 27 Jul 2021
Cited by 2 | Viewed by 2231
Abstract
Applying the theories of complex network and entropy measurement to the market, the two-sided market structure is analyzed in constructing the O2O platform transaction on the entropy measurement of the nodes and links. Market structure entropy (MSE) is initially introduced to measure the [...] Read more.
Applying the theories of complex network and entropy measurement to the market, the two-sided market structure is analyzed in constructing the O2O platform transaction on the entropy measurement of the nodes and links. Market structure entropy (MSE) is initially introduced to measure the consistency degree of the individuals and the groups in the O2O market, according to the interaction in the profits, the time/space, and the information relationship. Considering that the market structure entropies are changing upward or downward, MSE is used to judge the consistency degree between the individuals and the groups. Respectively, considering the scale, the cost and the value dimensions, MSE is expanded to explain the market quality entropy, the market time-effect entropy, and the market capacity entropy.MSE provides a methodology in studying the O2O platform transaction and gives the quantitative index in the evaluation of the O2O market state. Full article
(This article belongs to the Collection Social Sciences)
Back to TopTop