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Keywords = blockchain food traceability system (BFTS)

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19 pages, 825 KiB  
Article
Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products
by Xin Lin, Shu-Chen Chang, Tung-Hsiang Chou, Shih-Chih Chen and Athapol Ruangkanjanases
Int. J. Environ. Res. Public Health 2021, 18(3), 912; https://doi.org/10.3390/ijerph18030912 - 21 Jan 2021
Cited by 104 | Viewed by 10683
Abstract
Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers’ intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can [...] Read more.
Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers’ intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability from production to sales can effectively improve food safety. In this research, multiple models, namely, the information success model (ISS) and the Theory of Planned Behavior (TPB) are formed into a conceptual integrated framework to study the intentions’ influenced factors of BFTS technology for Chinese consumers to help ensure food safety and the quality of Chinese organic food products. A face-to-face questionnaire survey with 300 valid responses was analyzed by Partial Least Square from the Chinese consumers focusing on the organic food products. This study found that the attitude and perceived behavioral control qualities significantly and positively affect the usage intention in adopting BFTS, while the subjective norms are positively but not significantly correlation with the usage intention in using BFTS. The above results will inform suggestions for productors and academics along with implications to promote BFTS’ usage intention. Full article
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