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The geological heritage of Australia’s landscapes and World Heritage areas has generally been underpromoted to the public by the tourism industry. However, in 2008, the fledgling world of geotourism in Australia received a significant boost with two events: the Inaugural Global Geotourism Conference ‘Discover the Earth beneath our Feet’ held in Fremantle, Western Australia, and the declaration of the UNESCO Kanawinka Global Geopark, which linked volcanic regions in South Australia and Victoria. Simultaneously the Australian Federal Government launched the ‘Australian National Landscapes’ (ANL) program. However, this impetus was not sustained when the Kanawinka Global Geopark was deregistered as a UNESCO-branded geopark in 2012, and the ANL program faded within a decade. Despite these setbacks, as an outcome of the 2008 Fremantle conference, several productive lines of geotourism have developed across Australia. This paper reviews the history of Australian geotourism since 2008. It examines the impacts of the experiences, lessons learned, problems for geology as perceived by National Parks and the Environment movement, geological communication problems, and the subsequent evolution of Australian geotourism. From these issues, new non-government bodies and initiatives have arisen, including the Australian Geoparks Network, the Australian Geoscience Council, and the recent development of a National Geotourism Strategy. Strong elements emerging from these initiatives are the increasing development of geotrails (which suit the large Australian continent) and the new Australian concept of ‘GeoRegions’. These are in response to an awareness that geotourism requires a flexible outlook to widen the appreciation and appeal of geological heritage and landscapes to the broader public. A further new direction is suggested: for Australian geotourism to combine with some elements of ICOMOS Cultural Routes. An outstanding example, the ICOMOS Overland Telegraph Line (OTL) Cultural Route that crosses Australia from south to north, is considered. For 2000 km, the construction of this line in the 1870s followed the regional geology and hydrology, relying upon the available biota but bringing about a clash of human cultures. The six colonies of Australia were finally linked to the world by wire, but the arrival of the OTL had a significant impact on the country’s Indigenous inhabitants. In Australia and globally, geotourism is incorporating the A–B–Cs (abiotic, biotic and cultural elements) to more effectively encourage the public to value their landscapes and the associated stories. The OTL provides an example of a newly introduced fourth dimension for geotourism, which gives consideration to the socio-political context of landscape adaptation. Full article