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Keywords = Ivrea UNESCO site

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19 pages, 1617 KiB  
Article
A UNESCO Site as a Tool to Promote Local Attractiveness: Investigating Stakeholders’ Opinions
by Giovanni Peira, Giacomo Pasino, Alessandro Bonadonna and Riccardo Beltramo
Land 2023, 12(1), 11; https://doi.org/10.3390/land12010011 - 21 Dec 2022
Cited by 3 | Viewed by 2531
Abstract
UNESCO World Heritage Sites are a useful tool to protect and promote the legacy human beings leave over the centuries. Ivrea, a 20th century industrial city, is the second Italian industrial site recorded in the UNESCO World Heritage List. It is a city [...] Read more.
UNESCO World Heritage Sites are a useful tool to protect and promote the legacy human beings leave over the centuries. Ivrea, a 20th century industrial city, is the second Italian industrial site recorded in the UNESCO World Heritage List. It is a city in the North-West of Italy, historically known for the Olivetti factory, which made it world-famous by combining visionary ideals and a careful entrepreneurial policy. Our study focuses on the tourism value of the Ivrea UNESCO site and, in particular, aims at analyzing the level of integration of local stakeholders and their ability to identify guidelines for the promotion of the UNESCO site in terms of tourism. The research process was conducted with an in-depth analysis of the perception and consideration of public and private stakeholders concerning this topic. A questionnaire was prepared by a group of experts and individual interviews were conducted using the Delphi method; then, the results of the interviews were presented and the identification of priorities was carried out using the nominal group technique. Results show that the new UNESCO site in Ivrea has great potential, both in cultural terms, continuing the dissemination of Adriano Olivetti’s ideals, and in terms of tourism, because it may turn into a tourist attraction capable of generating new tourist flows and promoting the Olivetti approach. Full article
(This article belongs to the Section Landscape Archaeology)
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24 pages, 3566 KiB  
Article
Energy Retrofitting for the Modern Heritage Enhancement in Weak Real Estate Markets: The Olivetti Housing Stock in Ivrea
by Alice Barreca, Rocco Curto, Giorgia Malavasi and Diana Rolando
Sustainability 2022, 14(6), 3507; https://doi.org/10.3390/su14063507 - 16 Mar 2022
Cited by 13 | Viewed by 3142
Abstract
The enhancement of Modern Heritage buildings is nowadays a challenging issue as they are often degraded or abandoned and their historical value is not well acknowledged by potential buyers and their owners. Moreover, they are usually energy inefficient and obsolete, but investments for [...] Read more.
The enhancement of Modern Heritage buildings is nowadays a challenging issue as they are often degraded or abandoned and their historical value is not well acknowledged by potential buyers and their owners. Moreover, they are usually energy inefficient and obsolete, but investments for energy retrofit interventions are not always convenient, especially in socio-economic contexts characterized by weak real-estate market dynamics. This paper aims to study the influence of intrinsic and extrinsic characteristics on housing prices and, in particular, to understand whether elements of building cultural connotations or some housing green features are monetized by the real estate market. The UNESCO site “Ivrea, industrial city of the 20th century”, located in the weak real-estate context of the Eporediese territorial area, was selected as an emblematic case study and two data samples of property listings were built to perform spatial regression analyses. The results showed that the green features of housing, such as the heating type and the EPC level, have a greater influence on property prices than those characteristics related to the cultural connotations of a building, such as the Olivettian context. Therefore, the current incentive-based policies for energy efficiency can represent great opportunities that can be exploited both to preserve and to improve the condition of this valuable Modern Heritage. Full article
(This article belongs to the Special Issue Sustainability of Retrofit Actions in Great Buildings)
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