Search Results (6)

The COVID-19 pandemic and its associated economic stressors have profoundly reshaped consumer eating behaviors, presenting an urgent and underexplored challenge for the academic community. This interdisciplinary review critically examines how these disruptions have influenced both food approach and food avoidance patterns, offering a structured analysis of eight key behavioral parameters: Hunger (H), Food Responsiveness (FR), Emotional Overeating (EOE), Enjoyment of Food (EF), Satiety Responsiveness (SR), Emotional Under Eating (EUE), Food Fussiness (FF), and Slowness in Eating (SE). Drawing on recent literature, we highlight significant shifts in these traits—such as heightened hedonic hunger, age-related changes in food preferences, and gender-specific emotional-satiety dynamics—underscoring the complex interplay between emotional states, physiological cues, and behavioral tendencies. Grounded in the systematic examination of peer-reviewed studies in the post-COVID period, this review offers a robust and comprehensive synthesis of current evidence. The novelty of this work lies in its integration of findings into targeted proposition statements for each parameter, visually supported by original flow charts. These culminate in the development of a “Consumers’ Eating Behavior Index”—a conceptual tool designed to guide researchers, healthcare professionals, and policymakers in understanding and responding to post-pandemic dietary transformations. By emphasizing the emotional and psychological dimensions of eating, this index offers a timely framework for designing tailored public health interventions that promote sustainable nutritional habits. This study calls for renewed academic attention to the behavioral consequences of global crises, positioning eating behavior research as a critical frontier in post-COVID recovery and resilience. Full article

Several studies have explored food choice motives (FCMs), but their association with sociodemographic characteristics remains under-researched. This study aimed to examine the cross-sectional associations between sociodemographic factors and FCMs in a sample of Mexican adults. Sociodemographic data and eight FCMs’ importance (health and natural content, mood, convenience, sensory appeal, price, food identity, image, and environmental concern) measured with a 75-item Updated Food Choice Questionnaire were studied in 786 participants (70% women, mean age: 24.7 years). The adjusted estimates from multivariable linear regressions are reported. Higher relative importance of convenience, price, and image management (all, p < 0.05) were associated with men. Older participants (≥41 years) showed greater concern for environmental and wildlife awareness (EWA) (p = 0.04). Higher education was associated with higher appreciation of health and natural content and EWA (both, p < 0.05), and less of sensory appeal and mood (both, p < 0.05). Individuals in a relationship placed less importance on sensory appeal compared to singles (p = 0.008). Middle–low socioeconomic status was linked to higher importance of food identity (p = 0.039), while food insecurity was associated with higher concern for price and food identity (both, p < 0.05). Our findings highlight the influence of sociodemographic factors on FCMs that might act as barriers or drivers for adopting healthy diets. Full article

The recent consecutive economic and social crises impose sustainable “from farm to fork” food chain management to feed the global population. In this study, we investigated the price perceptions of young consumers (Gen Z) in purchasing foods in Greece to find out the determinants ensuring sustainable, future food consumption. We used eight overall price perception determinants, five with negative roles, namely value and price consciousness, coupon and sales proneness, and price mavenism, and three with positive roles, namely price–quality, price–value, and prestige–sensitivity for the formation of the study’s questionnaire. A total of 514 students (Gen Z, 85%) answered the questionnaire, promoted through the Google platform during September and October 2023. The data were analyzed with statistical tools, combining cross and chi-square tests. Between the negative determinants, the “value consciousness” price perceptions (71.02%) were the most important parameters in purchasing food, followed by “price consciousness” (55.02%) parameters. “Coupon proneness”, 48.4%, and “sales proneness”, 49%, were equally lower, while “price mavenism” parameters were minimally preferred by only 26.4% of the participants. Participants exhibited a major preference for the “value to price” interconnection (66.7%), such as good value for money, value exceeding a product’s price, and overvalued low-priced foods, while their preference for the “quality to price” interconnection was significantly lower (48.8%), such as in terms of getting what you pay for, more money for better quality, and priced, quality foods. The “prestige–sensitivity” price perception was outside of their preferences in terms of food purchasing (only 7.1%). Our findings indicate that young consumers (Gen Z) pay more attention to the values of negative and positive parameters concerning price perceptions when purchasing food rather than quality, coupons and sales, low prices, and mavenism, or even the prestige of the foods. This means that value issues such as the perceived environmental impact (green value), the climate crisis, the social signaling potential, and others are significant concerns, including their price perceptions for food purchases. Full article

We are already more than year away from the pandemic period of COVID-19; its effects and the changes it caused in our lives are becoming ever clearer, and these effects include our food choices and motives. In this study, we investigated changes in food choice motives due to the COVID-19 in college students in Greece; we used the 10 key food motives, namely health, convenience, sensory pleasure, appeal, nutritional quality, moral concerns, weight control, mood and stress, familiarity, price, and shopping frequency and behavior. A sample of 1017 college students answered the questionnaire survey through the Google platform, conducted in January to February 2023. The collected data were analyzed with statistical tools, combining cross and chi-square tests. The students exhibited subtle and very important preferences in terms of health, convenience, weight control, and mood and stress. Food choices related to sensory appeal, nutritional quality, and familiarity were of less importance for the students, similarly to ethical concerns; concern regarding the environmental impact of the food was greater than expected. The motive which continues to be of the highest concern for students before and after the pandemic is price; the students look for value for money in food (88.8%), inexpensiveness (80.7%), and cheapness (78.7%). The shopping frequency and behavior motives, which changed during the pandemic, have now returned to the preferences of the pre-pandemic period, with the purchasing of foods distributed between supermarkets (29%), local grocery stores (37.6%), online (12.3%), and by delivery services (20.4%), weekly or every two weeks. College students’ preference for cooking full meals at home is now very high, reaching 74.4%; students mostly avoid eating at restaurants or eating fast food (only 27%). Our findings indicate that students have already returned to their food choice motives of the period before COVID-19, except with regard to home-cooked food which now ranks higher in their preferences. Full article

The economic crisis caused by the COVID-19 pandemic has effected the global economy, with the main changes expected to affect human life in the future, including food consumption. However, could this pandemic be assumed as a threshold for the suspension of the usual rules behind food choices? This review highlights the changes in food choice motivations before, during, and after the pandemic that have been reported in the literature to date to answer the research question on the changes in food choice motives caused by the pandemic to consumers worldwide. The review comes up with ten key food motives important for consumers, namely health, convenience, sensory appeal, nutritional quality, moral concerns, weight control, mood and anxiety, familiarity, price, and shopping frequency behavior; these motives continue to be significant in the post-pandemic era. Our findings indicate that it is too premature to give definite answers as to what food choice motives in the post-COVID-19 era will be like. Consumers’ perceptions and attitudes toward food in the new era are contradictory, depending on the country of the study, the average age, and the sex of the study group. These controversial results illustrate that, for food consumption, motives depend on the population being searched, with changes identified occurring in two directions. The definite answers will be given in three to five years when the new conditions will be clear and a number of studies will have been published. Even though it is too early to fully understand the definite food choice motive changes, defining a “new” index of consumer satisfaction is necessary since it can alter the food sale strategies of retail managers, food companies, and the other parties involved in the agri-food chain. Full article

The functional food market is one of the fastest growing segments of the global food industry. The aims of this study were to understand the association of demographic characteristics and food choice motives (FCMs) with (a) attitudes toward functional foods and (b) consumption of functional foods in Australian emerging adults. Data were collected through a paper-based and online questionnaire completed by 370 young adults aged between 17 and 29 years. A binomial logistic regression was used to determine the association between demographic characteristics and FCMs with attitudes towards functional foods. The logistic regression model was statistically significant at χ²(11) = 48.310 (p < 0.001) and explained 18.1% of the variance in attitude towards functional food. Of the several predictors, only the FCMs natural content and weight control were statistically significant. A binomial logistic regression was also used to determine the association between demographic characteristics and FCMs with the consumption of functional foods. The logistic regression model was statistically significant at χ²(9) = 37.499 (p < 0.001) and explained 14.1% of the variance in functional food consumption. Of the eight predictors, three were statistically significant: living situation, natural content and health. Findings highlight that when targeting emerging adults, functional food companies could benefit from promoting the natural and health properties of their products. Furthermore, consumption can be increased by targeting the parents of emerging adults and by designing functional foods that attract emerging adults interested in controlling weight. Full article