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Keywords = (un)conscious drivers

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19 pages, 804 KiB  
Article
Vegetarianism/Veganism: A Way to Feel Good
by Johannes Simons, Carl Vierboom, Jeanette Klink-Lehmann, Ingo Härlen and Monika Hartmann
Sustainability 2021, 13(7), 3618; https://doi.org/10.3390/su13073618 - 24 Mar 2021
Cited by 12 | Viewed by 16642
Abstract
Previous studies have identified health, the environment and animal welfare as key motivations for becoming and remaining vegetarian/vegan. However, the idea of vegetarianism/veganism appears to have interesting facets that go beyond those drivers. This paper describes and examines this attraction. Twenty-six in depth [...] Read more.
Previous studies have identified health, the environment and animal welfare as key motivations for becoming and remaining vegetarian/vegan. However, the idea of vegetarianism/veganism appears to have interesting facets that go beyond those drivers. This paper describes and examines this attraction. Twenty-six in depth interviews and two group discussions were conducted using the Morphological Psychology approach, which allows the revelation of conscious as well as unconscious drivers based on the detailed narrations of the interviewees. We conclude that the attractiveness of vegetarianism/veganism cannot only be explained by the classical and conscious motivations of a meatless or animal-free diet such as improving health and animal welfare. It also comprises less conscious or unconscious drivers of vegetarianism/veganism such as empowerment and enrichment, regaining autonomy and creating identity and superiority in addition to and partly through liberation from a meat production system which is perceived as destructive and threatening. Full article
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