E-Mail Alert

Add your e-mail address to receive forthcoming issues of this journal:

Journal Browser

Journal Browser

Special Issue "Sustainability in E-Business"

A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: 31 July 2018

Special Issue Editors

Guest Editor
Prof. Miriam Jankalová

Associate Professor, University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Communications, Slovakia
E-Mail
Interests: sustainability; corporate social responsibility; business excellence; quality management; accounting
Guest Editor
Prof. Tatiana Čorejová

Professor, rector of the University of Žilina, Faculty of Operation and Economics of Transport and Communications, Department of Communications, Slovakia
E-Mail
Interests: sustainable innovations systems; economics of networks; regional economics; localization theory; transfer technology

Special Issue Information

Dear Colleagues,

Sustainable business, or green business, is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy (Cooney, 2009). In other words, sustainable business means a business with dynamic balance among three mutually interdependent elements: (i) protection of ecosystems and natural resources; (ii) economic efficiency; and (iii) consideration of social wellbeing such as jobs, housing, education, medical care and cultural opportunities (Bell and Morse, 2009). E-Business is the point where economic value creation and information technology come together (Akkermans, 2001). Sustainability in E-Business can be defined as the activities within the E-Business domain to minimize the negative impacts and maximize the positive impacts on the society and the environment through the design, production, application, operation, and disposal of information technology and information technology enabled products and services throughout their life cycle (Dewan, Chowdhury and Quaddus, 2014).

This Special Issue aims to discuss the link between sustainability and E-Business, from theoretical, methodological and disciplinary perspectives. We invite you to contribute to this issue by submitting comprehensive reviews, case studies or research articles. Papers selected for this Special Issue are subject to a rigorous peer review procedure, with the aim of rapid and wide dissemination of research results, developments, and applications.

Prof. Miriam Jankalová
Prof. Tatiana Čorejová
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable e-business
  • sustainable business practices
  • sustainable e-business model
  • e-business modelling
  • green marketing
  • sustainable strategy
  • incorporating business ethics into strategy
  • sustainable business awards

Published Papers (9 papers)

View options order results:
result details:
Displaying articles 1-9
Export citation of selected articles as:

Research

Open AccessArticle Financial Aspects of Sustainability: An Evidence from Slovak Companies
Sustainability 2018, 10(7), 2274; https://doi.org/10.3390/su10072274
Received: 27 April 2018 / Revised: 31 May 2018 / Accepted: 28 June 2018 / Published: 2 July 2018
PDF Full-text (281 KB) | HTML Full-text | XML Full-text
Abstract
Business sustainability has been one of the leading topics of the financial management of Slovak companies since the beginning of the millennium. The initially relatively strict link only to environmental aspects has been supplemented by the economic and social dimensions in recent years,
[...] Read more.
Business sustainability has been one of the leading topics of the financial management of Slovak companies since the beginning of the millennium. The initially relatively strict link only to environmental aspects has been supplemented by the economic and social dimensions in recent years, under the pressure of the business environment. Examining the link between a company’s financial performance and sustainability is addressed in this paper by the financial ratios method and the correlation and linear regression analysis methods. The subjects of investigation are enterprises from three selected sectors, with the selection criterion for the sample being determined based on the share of sales of the enterprises in the sectoral sales such that the sample includes enterprises with a total share of more than 50%. The aim was to design an integral indicator of business sustainability and linking it to the identified economic performance indicator, Economic Value Added, whereby it insists on economic pillar of sustainability exclusively. The research results show a strong direct dependence of the financial performance to the IUUP (Integral business sustainability indicator) in the supply of “Supply of electricity, gas, steam and cold air” and the independence of the IUUP in the “Information and communication” and “Industrial production” sectors. Further research should go beyond the borders of the Slovak Republic and should be aimed at proposing changes and amendments in IUUP, applying more comprehensive evaluation procedures, while respecting the public availability of input information. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Open AccessArticle Enhancement of E-Commerce Websites with Semantic Web Technologies
Sustainability 2018, 10(6), 1955; https://doi.org/10.3390/su10061955
Received: 30 April 2018 / Revised: 7 June 2018 / Accepted: 8 June 2018 / Published: 11 June 2018
PDF Full-text (517 KB) | HTML Full-text | XML Full-text
Abstract
This paper analyses the potential enhancement of e-commerce websites with Semantic web technologies from the consumers’ informational perceived satisfaction point of view. Information quality is a central preoccupation in the field of business information systems’ discipline and it relates to the semantic interoperability
[...] Read more.
This paper analyses the potential enhancement of e-commerce websites with Semantic web technologies from the consumers’ informational perceived satisfaction point of view. Information quality is a central preoccupation in the field of business information systems’ discipline and it relates to the semantic interoperability field of research. The purpose of our study is to investigate the relationship between the enhancement of product text descriptions with semantic annotations and the perceived consumers’ satisfaction. We conducted and analyzed a survey questionnaire addressed to e-commerce consumers who bought online products. We found that consumers are interested in finding products with synonym names or that belong to different categories, not necessarily from the same category of products. In addition, consumers are interested about additional text descriptions on different product characteristics and on information about the importance of product characteristics. The main conclusion is that the perceived satisfaction of the online consumers is influenced by an enhanced user experience that relates to specific Semantic web technologies. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Figures

Graphical abstract

Open AccessArticle Predicting the Helpfulness of Online Customer Reviews across Different Product Types
Sustainability 2018, 10(6), 1735; https://doi.org/10.3390/su10061735
Received: 27 April 2018 / Revised: 21 May 2018 / Accepted: 23 May 2018 / Published: 25 May 2018
PDF Full-text (3219 KB) | HTML Full-text | XML Full-text
Abstract
Online customer reviews are a sustainable form of word of mouth (WOM) which play an increasingly important role in e-commerce. However, low quality reviews can often cause inconvenience to review readers. The purpose of this paper is to automatically predict the helpfulness of
[...] Read more.
Online customer reviews are a sustainable form of word of mouth (WOM) which play an increasingly important role in e-commerce. However, low quality reviews can often cause inconvenience to review readers. The purpose of this paper is to automatically predict the helpfulness of reviews. This paper analyzes the characteristics embedded in product reviews across five different product types and explores their effects on review helpfulness. Furthermore, four data mining methods were examined to determine the one that best predicts review helpfulness for each product type using five real-life review datasets obtained from Amazon.com. The results show that reviews for different product types have different psychological and linguistic characteristics and the factors affecting the review helpfulness of them are also different. Our findings also indicate that the support vector regression method predicts review helpfulness most accurately among the four methods for all five datasets. This study contributes to improving efficient utilization of online reviews. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Figures

Figure 1

Open AccessArticle Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises
Sustainability 2018, 10(5), 1670; https://doi.org/10.3390/su10051670
Received: 26 April 2018 / Revised: 15 May 2018 / Accepted: 18 May 2018 / Published: 21 May 2018
PDF Full-text (676 KB) | HTML Full-text | XML Full-text
Abstract
Recruitment strategy and policy are significantly affected by both the internal conditions of the enterprise and the external environment. It is important to anticipate and react to changes in the labor market in a timely manner, to eliminate potential threats and take advantage
[...] Read more.
Recruitment strategy and policy are significantly affected by both the internal conditions of the enterprise and the external environment. It is important to anticipate and react to changes in the labor market in a timely manner, to eliminate potential threats and take advantage of opportunities to continuous staffing of current and future needs of the enterprise. The role of managers in deciding on possible techniques for recruiting employees is to respect the principles of sustainability both economically and socially. Due to the use of information technology, this trend is easier to apply in practice, as enterprises can present themselves and get information about potential job seekers. The success of the recruitment process is increasing if public awareness about the employer is positive. Designing the survey methodology was based on the axiom that traditional ways of recruiting employees are being replaced by techniques using the Internet and social networks. The aim of the paper is to present the views of domestic and foreign experts on the recruitment of employees using social networks. We compare the theoretical knowledge with the results of social networking research in SMEs in Slovakia and especially their use in the process of recruiting employees. A total of 324 enterprises with domestic and foreign capital share participated in the sociological questionnaire. The results have shown that enterprises with foreign capital share are more progressive in using the Internet to offer jobs and in gaining information on jobseekers through social networks. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Figures

Figure 1

Open AccessArticle An Extended HITS Algorithm on Bipartite Network for Features Extraction of Online Customer Reviews
Sustainability 2018, 10(5), 1425; https://doi.org/10.3390/su10051425
Received: 8 April 2018 / Revised: 24 April 2018 / Accepted: 27 April 2018 / Published: 4 May 2018
PDF Full-text (827 KB) | HTML Full-text | XML Full-text
Abstract
How to acquire useful information intelligently in the age of information explosion has become an important issue. In this context, sentiment analysis emerges with the growth of the need of information extraction. One of the most important tasks of sentiment analysis is feature
[...] Read more.
How to acquire useful information intelligently in the age of information explosion has become an important issue. In this context, sentiment analysis emerges with the growth of the need of information extraction. One of the most important tasks of sentiment analysis is feature extraction of entities in consumer reviews. This paper first constitutes a directed bipartite feature-sentiment relation network with a set of candidate features-sentiment pairs that is extracted by dependency syntax analysis from consumer reviews. Then, a novel method called MHITS which combines PMI with weighted HITS algorithm is proposed to rank these candidate product features to find out real product features. Empirical experiments indicate the effectiveness of our approach across different kinds and various data sizes of product. In addition, the effect of the proposed algorithm is not the same for the corpus with different proportions of the word pair that includes the “bad”, “good”, “poor”, “pretty good”, “not bad” these general collocation words. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Figures

Figure 1

Open AccessArticle Evaluation of Advertising Campaigns on Social Media Networks
Sustainability 2018, 10(4), 973; https://doi.org/10.3390/su10040973
Received: 19 March 2018 / Revised: 22 March 2018 / Accepted: 23 March 2018 / Published: 27 March 2018
Cited by 1 | PDF Full-text (1272 KB) | HTML Full-text | XML Full-text
Abstract
As the virtual environment is constantly changing, not only users’ informational and knowledge needs but also the means and channels of communication with customers applied by organizations change. There is a noticeable trend to move more and more advertising campaigns to social media
[...] Read more.
As the virtual environment is constantly changing, not only users’ informational and knowledge needs but also the means and channels of communication with customers applied by organizations change. There is a noticeable trend to move more and more advertising campaigns to social media networks because of the opportunities they provide to organizations and users, which results in the ever-increasing popularity of social media networks and a number of their users. Such a transition is explained by one of the main objectives organizations have: to inform their customers in an appropriate way and receive feedback on social media networks, which is difficult when traditional advertising channels and means are applied. Since advertising campaigns on social media networks are evolving rapidly, their assessment factors and methods, which receive controversial opinions in both scientific literature and practice, change too. Researchers assess and interpret the factors that influence the effectiveness of advertising campaigns on social media networks differently. Thus, a problem arises: how should we evaluate which approach is more capable of accurately and fully reflecting and conveying reality? In this research, this problem is studied by connecting approaches of different researchers. These approaches are linked to the effectiveness assessment of advertising campaigns on social media network aspects. To achieve the objective of this study, such research methods as analysis of scientific literature, multiple criteria and expert assessment (a structured survey and an interview) were applied. During the study, out of 39 primary assessment factors, eight primary factors that influence the effectiveness of advertising campaigns on social media networks were identified: sales, content reach, traffic to website, impressions, frequency, relevance score, leads and audience growth. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Figures

Figure 1

Open AccessArticle An Optimal Strategic Business Model for Small Businesses Using Online Platforms
Sustainability 2018, 10(3), 579; https://doi.org/10.3390/su10030579
Received: 11 February 2018 / Revised: 17 February 2018 / Accepted: 23 February 2018 / Published: 26 February 2018
Cited by 1 | PDF Full-text (238 KB) | HTML Full-text | XML Full-text
Abstract
As ecommerce continues to grow, small businesses are using a variety of platforms to secure potential consumers. However, it is important for small business owners to choose an efficient business model because of constraints such as technical problems. In this study, based on
[...] Read more.
As ecommerce continues to grow, small businesses are using a variety of platforms to secure potential consumers. However, it is important for small business owners to choose an efficient business model because of constraints such as technical problems. In this study, based on platform characteristics we divide online shopping platforms into different types as follows: (1) information brokerage services; (2) online malls; and (3) omni-channel platforms. The efficiency of each group is measured by stochastic frontier analysis, and the efficiency comparison between the groups is made using meta-frontier analysis. As a result of the study, it is found that the efficiency of small business owners increases as functional integration increases, satisfying utilitarian motivations. However, a platform with greater integration that has a social presence satisfying hedonic motivations improves the efficiency of all small businesses using the platform instead of just the efficiency of a marginal number of small business owners. This study, based on the dynamic capabilities viewpoint, suggests that the omni-channel platform represents the most sustainable approach for small business owners undergoing difficulties such as technological and organizational changes. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Open AccessArticle Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns
Sustainability 2018, 10(1), 15; https://doi.org/10.3390/su10010015
Received: 4 October 2017 / Revised: 19 December 2017 / Accepted: 20 December 2017 / Published: 22 December 2017
PDF Full-text (545 KB) | HTML Full-text | XML Full-text
Abstract
While viral marketing has captured substantial academic and professional interest, the processes that underpin successful viral marketing campaigns remain poorly understood. High competition and pressure for successful campaigns lead to strategies based on persuasion, unsolicited messages, and other techniques that negatively affect brand
[...] Read more.
While viral marketing has captured substantial academic and professional interest, the processes that underpin successful viral marketing campaigns remain poorly understood. High competition and pressure for successful campaigns lead to strategies based on persuasion, unsolicited messages, and other techniques that negatively affect brand perception. The need for more sustainable strategies with a limited negative impact on web users is observed. Therefore, the current study examines the effectiveness of viral marketing and a supporting campaign, where the main goal was to increase user engagement and overall campaign performance. Supporting campaigns were evaluated, to determine whether they enhanced viral activity, but without the need for high persuasion or intrusive techniques. Results showed that supporting actions could be integrated with lower performing campaigns to increase their effectiveness. Apart from the main scientific goal that is presented, the study demonstrates how virtual worlds can provide a laboratory-like environment for identifying the processes that underpin viral marketing. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Figures

Figure 1

Open AccessArticle Green Marketing as the Source of the Competitive Advantage of the Business
Sustainability 2017, 9(12), 2218; https://doi.org/10.3390/su9122218
Received: 26 October 2017 / Revised: 28 November 2017 / Accepted: 28 November 2017 / Published: 30 November 2017
Cited by 1 | PDF Full-text (340 KB) | HTML Full-text | XML Full-text
Abstract
In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market.
[...] Read more.
In this work we focused on summarizing the principles of green marketing and the concepts related to it. The aim of this contribution was to prove the relationship between the implementation of green marketing principles and sustainable competitive company position on the market. In order to prove the relationship between the implementation of green marketing principles and the competitive market position of companies, we used a multiple regression method to reveal the relationship, despite many variables. This was preceded by a factor analysis that helped us to select the main factors of influence. In order to meet this goal, we have drawn from the surveys conducted by PwC (Bratislava, Slovakia), the Automobile Industry Association and the Slovak Automobile Institute to identify key factors and future expected development in the auto industry supplier segment and our marketing research, conducted from December 2015 to February 2016. Based on the results of marketing surveys, research responses and the study of available resources, we concluded that there is no comprehensive green marketing implementation model linking environmental consumer behavior with a link to the company’s marketing strategy. The contribution could help the Automotive Industry Union to present requirements to the government and help create incentives for the alternative vehicle market, and our findings could be incorporated into the creation of companies’ strategy. Full article
(This article belongs to the Special Issue Sustainability in E-Business)
Figures

Figure 1

Back to Top