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Sustainability 2018, 10(6), 1955; https://doi.org/10.3390/su10061955

Enhancement of E-Commerce Websites with Semantic Web Technologies

1
Department of Research, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania
2
Department of Accounting, Business Information Systems and Statistics, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University of Iasi, 700506 Iaşi, Romania
*
Author to whom correspondence should be addressed.
Received: 30 April 2018 / Revised: 7 June 2018 / Accepted: 8 June 2018 / Published: 11 June 2018
(This article belongs to the Special Issue Sustainability in E-Business)
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Abstract

This paper analyses the potential enhancement of e-commerce websites with Semantic web technologies from the consumers’ informational perceived satisfaction point of view. Information quality is a central preoccupation in the field of business information systems’ discipline and it relates to the semantic interoperability field of research. The purpose of our study is to investigate the relationship between the enhancement of product text descriptions with semantic annotations and the perceived consumers’ satisfaction. We conducted and analyzed a survey questionnaire addressed to e-commerce consumers who bought online products. We found that consumers are interested in finding products with synonym names or that belong to different categories, not necessarily from the same category of products. In addition, consumers are interested about additional text descriptions on different product characteristics and on information about the importance of product characteristics. The main conclusion is that the perceived satisfaction of the online consumers is influenced by an enhanced user experience that relates to specific Semantic web technologies. View Full-Text
Keywords: e-business; e-commerce; Semantic web; linked data; schema.org; ontology e-business; e-commerce; Semantic web; linked data; schema.org; ontology
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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Necula, S.-C.; Păvăloaia, V.-D.; Strîmbei, C.; Dospinescu, O. Enhancement of E-Commerce Websites with Semantic Web Technologies. Sustainability 2018, 10, 1955.

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