Special Issue "Sustainable Branding and Marketing"
A special issue of Sustainability (ISSN 2071-1050).
Deadline for manuscript submissions: closed (31 December 2012)
Prof. Dr. Rachel J.C. Chen
The University of Tennessee, Center for Sustainable Business and Tourism, 311 Conference Center Building, Knoxville, TN 37996-4134, USA
Phone: +1 865 974 0505
Fax: +1 865 974 1838
Interests: sustainable business; sustainable tourism; sustainable development; branding; marketing; forecasting models; economic impacts; sustainable consumer services
While facing trade-offs among companies, many leading environmental- thinking companies have recognized the value of both redesigning their products to prevent possible environmental problems and also of obtaining positive economical benefits from the three traditional priorities (reuse, reduce, and recycle). As the green movement has stimulated profitable opportunities, new views of environmental business and sustainable branding/marketing have evolved.
Major strategy frameworks pertinent to green business growth include environmental concerns, green branding, challenges of greener supply chains, clean energy uses, volumes of carbon footprints, and recyclable packages. Discussing the strategy framework from a green branding-marketing perspective, we invite you to contribute to this special issue by submitting comprehensive reviews, case studies, or research articles.
Prof. Dr. Rachel J.C. Chen
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. Papers will be published continuously (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are refereed through a peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed Open Access monthly journal published by MDPI.
- economical benefits
- reuse, reduce, and recycle
- green movement
- sustainable branding
- sustainable marketing
- green supply chains
Sustainability 2011, 3(7), 1022-1034; doi:10.3390/su3071022
Received: 11 March 2011; in revised form: 13 June 2011 / Accepted: 6 July 2011 / Published: 18 July 2011| Download PDF Full-text (270 KB) | Download XML Full-text
Sustainability 2012, 4(7), 1466-1487; doi:10.3390/su4071466
Received: 5 May 2012; in revised form: 27 June 2012 / Accepted: 3 July 2012 / Published: 10 July 2012| Download PDF Full-text (601 KB) | Download XML Full-text
Sustainability 2012, 4(9), 2038-2050; doi:10.3390/su4092038
Received: 2 July 2012; in revised form: 8 August 2012 / Accepted: 22 August 2012 / Published: 31 August 2012| Download PDF Full-text (711 KB) | Download XML Full-text
Article: Empowering the Citizen-Consumer: Re-Regulating Consumer Information to Support the Transition to Sustainable and Health Promoting Food Systems in Canada
Sustainability 2012, 4(9), 2146-2175; doi:10.3390/su4092146
Received: 22 June 2012; in revised form: 17 July 2012 / Accepted: 31 August 2012 / Published: 11 September 2012| Download PDF Full-text (265 KB) | Download XML Full-text
Article: The Importance of Considering Product Loss Rates in Life Cycle Assessment: The Example of Closure Systems for Bottled Wine
Sustainability 2012, 4(10), 2673-2706; doi:10.3390/su4102673
Received: 23 July 2012; in revised form: 21 September 2012 / Accepted: 2 October 2012 / Published: 18 October 2012| Download PDF Full-text (2566 KB) | Download XML Full-text
Article: Tensions Between Firm Size and Sustainability Goals: Fair Trade Coffee in the United States
Sustainability 2013, 5(1), 72-89; doi:10.3390/su5010072
Received: 5 November 2012; in revised form: 12 December 2012 / Accepted: 20 December 2012 / Published: 4 January 2013| Download PDF Full-text (507 KB) | Download XML Full-text
Article: How Can Stores Sustain Their Businesses? From Shopping Behaviors and Motivations to Environment Preferences
Sustainability 2013, 5(2), 617-628; doi:10.3390/su5020617
Received: 2 January 2013; in revised form: / Accepted: 18 January 2013 / Published: 5 February 2013| Download PDF Full-text (492 KB) | Download XML Full-text
Last update: 29 June 2012