Special Issue "Sustainable Branding and Marketing"

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A special issue of Sustainability (ISSN 2071-1050).

Deadline for manuscript submissions: closed (31 December 2012)

Special Issue Editor

Guest Editor
Prof. Dr. Rachel J.C. Chen
Director and Professor Center for Sustainable Business and Development, The University of Tennessee, 311 Conference Center Building, Knoxville, Tennessee 37996-4134, USA
Website: http://csbt.tennessee.edu/
E-Mail: rchen@utk.edu
Phone: +1 865 974 0505
Fax: +1 865 974 1838
Interests: sustainable business; sustainable development; sustainable consumer services; sustainable hospitality and tourism; branding; marketing; forecasting models; economic impacts

Special Issue Information

Dear Colleagues,

While facing trade-offs among companies, many leading environmental- thinking companies have recognized the value of both redesigning their products to prevent possible environmental problems and also of obtaining positive economical benefits from the three traditional priorities (reuse, reduce, and recycle).  As the green movement has stimulated profitable opportunities, new views of environmental business and sustainable branding/marketing have evolved.

Major strategy frameworks pertinent to green business growth include environmental concerns, green branding, challenges of greener supply chains, clean energy uses, volumes of carbon footprints, and recyclable packages.  Discussing the strategy framework from a green branding-marketing perspective, we invite you to contribute to this special issue by submitting comprehensive reviews, case studies, or research articles.

Prof. Dr. Rachel J.C. Chen
Guest Editor

Keywords

  • economical benefits
  • reuse, reduce, and recycle
  • green movement
  • sustainable branding
  • sustainable marketing
  • green supply chains

Published Papers (7 papers)

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Displaying article 1-7
p. 617-628
by
Sustainability 2013, 5(2), 617-628; doi:10.3390/su5020617
Received: 2 January 2013; Accepted: 18 January 2013 / Published: 5 February 2013
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(This article belongs to the Special Issue Sustainable Branding and Marketing)
p. 72-89
by  and
Sustainability 2013, 5(1), 72-89; doi:10.3390/su5010072
Received: 5 November 2012; in revised form: 12 December 2012 / Accepted: 20 December 2012 / Published: 4 January 2013
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(This article belongs to the Special Issue Sustainable Branding and Marketing)
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p. 2673-2706
by , , , , , ,  and
Sustainability 2012, 4(10), 2673-2706; doi:10.3390/su4102673
Received: 23 July 2012; in revised form: 21 September 2012 / Accepted: 2 October 2012 / Published: 18 October 2012
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(This article belongs to the Special Issue Sustainable Branding and Marketing)
p. 2146-2175
by , , ,  and
Sustainability 2012, 4(9), 2146-2175; doi:10.3390/su4092146
Received: 22 June 2012; in revised form: 17 July 2012 / Accepted: 31 August 2012 / Published: 11 September 2012
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(This article belongs to the Special Issue Sustainable Branding and Marketing)
p. 2038-2050
by , , , , , , , ,  and
Sustainability 2012, 4(9), 2038-2050; doi:10.3390/su4092038
Received: 2 July 2012; in revised form: 8 August 2012 / Accepted: 22 August 2012 / Published: 31 August 2012
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(This article belongs to the Special Issue Sustainable Branding and Marketing)
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p. 1466-1487
by , ,  and
Sustainability 2012, 4(7), 1466-1487; doi:10.3390/su4071466
Received: 5 May 2012; in revised form: 27 June 2012 / Accepted: 3 July 2012 / Published: 10 July 2012
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(This article belongs to the Special Issue Sustainable Branding and Marketing)
p. 1022-1034
by  and
Sustainability 2011, 3(7), 1022-1034; doi:10.3390/su3071022
Received: 11 March 2011; in revised form: 13 June 2011 / Accepted: 6 July 2011 / Published: 18 July 2011
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Last update: 4 March 2014

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