Special Issue "Sustainable Branding and Marketing"
A special issue of Sustainability (ISSN 2071-1050).
Deadline for manuscript submissions: closed (31 December 2012)
Prof. Dr. Rachel J.C. Chen (Website)
Director and Professor Center for Sustainable Business and Development, The University of Tennessee, 311 Conference Center Building, Knoxville, Tennessee 37996-4134, USA
Fax: +1 865 974 1838
Interests: sustainable business; sustainable development; sustainable consumer services; sustainable hospitality and tourism; branding; marketing; forecasting models; economic impacts
While facing trade-offs among companies, many leading environmental- thinking companies have recognized the value of both redesigning their products to prevent possible environmental problems and also of obtaining positive economical benefits from the three traditional priorities (reuse, reduce, and recycle). As the green movement has stimulated profitable opportunities, new views of environmental business and sustainable branding/marketing have evolved.
Major strategy frameworks pertinent to green business growth include environmental concerns, green branding, challenges of greener supply chains, clean energy uses, volumes of carbon footprints, and recyclable packages. Discussing the strategy framework from a green branding-marketing perspective, we invite you to contribute to this special issue by submitting comprehensive reviews, case studies, or research articles.
Prof. Dr. Rachel J.C. Chen
- economical benefits
- reuse, reduce, and recycle
- green movement
- sustainable branding
- sustainable marketing
- green supply chains