E-Mail Alert

Add your e-mail address to receive forthcoming issues of this journal:

Journal Browser

Journal Browser

Special Issue "Marketing and Sustainability"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic, Business and Management Aspects of Sustainability".

Deadline for manuscript submissions: 1 May 2018

Special Issue Editor

Guest Editor
Prof. Dr. C. Michael Hall

Department of Management, Marketing and Entrepreneurship, University of Canterbury, Private Bag 4800, Christchurch, New Zealand
Website | E-Mail
Phone: +64-3-364-2987
Interests: tourism; regional development; global environmental change; social marketing and sustainable development

Special Issue Information

Dear Colleagues,

Marketing is often portrayed in terms of its contribution to over-consumption rather than sustainability, yet the discipline has a long tradition of research that aims at seeking to encourage pro-environmental consumer behaviours and production. Usually operating under the headings of sustainable, green or environmental marketing, there is now a substantial body of marketing knowledge engaged with issues of sustainability and consumer behaviour, the marketing of sustainable and green products, product design, and green branding, labelling and advertising. In addition, the marketing subject also has several sub-fields with a strong focus on sustainability. Social marketing has a strong stream of work on the development of behavioural interventions at both individual and community levels that look to influence consumption practices as well as corporate behaviour. Similarly, the field of macro-marketing has looked to the means by which changes to the marketing system can contribute to improve sustainability. There is also a tradition of more critical and radical marketing theory and analysis that seeks to fundamentally critique and question the role of commercial marketing, the implications of marketing practices for consumption and identity as well as how marketing education may influence the outlook of marketers toward sustainability.

Yet despite the potentially rich vein of marketing knowledge and insights for sustainability research there is a relative lack of engagement between marketing studies and the wider body of research on sustainability. The purpose of this Special Issue is to therefore highlight the potential contributions of marketing to promoting sustainable consumption and production as well as to gain a better understanding of the ways in which sustainability research can lead to a new orientations and trajectories of business and marketing practices, including with respect to education.

Prof. Dr. C. Michael Hall
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • sustainable consumer behaviour and social practices
  • marketing interventions for sustainability
  • branding and sustainability, including eco-labelling
  • sustainability and service-dominant logic
  • sustainability and co-creation
  • sustainability, innovation and product life cycles
  • critical perspectives on marketing and sustainability
  • upstream social marketing and sustainability
  • community-based social marketing and sustainability
  • short supply chains and alternative marketing practices
  • sustainable marketing practices within particular industries and sectors, such as tourism, food and agriculture
  • sustainability and logistics
  • consumer activism and sustainability
  • marketing and environmental change
  • marketing, product design and waste minimization
  • sustainability and marketing education

Published Papers (1 paper)

View options order results:
result details:
Displaying articles 1-1
Export citation of selected articles as:


Open AccessArticle A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers: The Moderating Role of Collectivism
Sustainability 2017, 9(10), 1930; doi:10.3390/su9101930
Received: 1 October 2017 / Revised: 19 October 2017 / Accepted: 20 October 2017 / Published: 24 October 2017
PDF Full-text (447 KB) | HTML Full-text | XML Full-text
This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour,
[...] Read more.
This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour, a study on the moderating effect of collectivism on the formation of green purchase intention is rarely found. Therefore, based on 357 consumers in Korea and 398 consumers in China, this study proposes a new model of green purchase intention and empirically tests a model using moderated regression analysis (MRA). The results show that the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism are direct antecedents of green purchase intention in China. In particular, collectivism positively moderates the relationship between environmental collective efficacy and green purchase intention in China. However, the results from Korean consumers show that collectivism has neither a direct impact nor moderating impact on green purchase intention. However, it was found that environmental collective efficacy and environmental knowledge have direct impacts on green purchase intention in Korea. Finally, this study discusses the theoretical and managerial implications of these findings. Full article
(This article belongs to the Special Issue Marketing and Sustainability)

Figure 1

Planned Papers

The below list represents only planned manuscripts. Some of these manuscripts have not been received by the Editorial Office yet. Papers submitted to MDPI journals are subject to peer-review.

Title: The Influence of Socio-psychological Factors on the Electric Vehicle Purchase Decision in Island Regions
Authors: Maria Gracia Rodríguez Brito 1; Alfredo J. Ramírez Díaz 2,3,*; Francisco J. Ramos Real 1,3,4, Gustavo A. Marrero Díaz 1,2 and Yannick Perez 5,6
1 Dpto. Economía, Contabilidad y Finanzas. Universidad de La Laguna. Camino la Hornera, s/n., La Laguna 38071, Spain; 2 Centro de Desigualdad Social y Gobernanza (CEDESOG). Universidad de La Laguna. Camino de la Hornera, S/N, 38071 La Laguna; 3 Law Society and Tourism. Dpto. Economía, Contabilidad y Finanzas. Universidad de La Laguna. Camino la Hornera, s/n., La Laguna 38071, Spain; 4 Instituto Universitario de Ciencias Sociales y Turismo. Facultad de Economía, Empresa y Turismo. Camino la Hornera, s/n., La Laguna 38071, Spain; 5 LGI CentraleSupélec, 3 rue Joliot Curie, 91192 Gif-sur-Yvette, France; 6 Réseaux Innovation Territoire et Mondialisation Université Paris-Sud, 91400 Orsay, France.
The aim of this paper is evaluate the different profiles of possible Electric Vehicle (EVs) buyers’ in Canary Islands. This archipelago - like the vast majority of isolated systems - is highly dependent on fossil sources for the development of the economy, reaching 98% of primary energy. Regarding land transport, the EVs could be an interesting alternative to improve the sustainability of the region. In addition to the efficient use of energy by the EV, their complementarity with renewable energies and their use as energy storage are key to reducing energy dependence and emissions. Starting from this point, the majority of works focus on the analysis of the offer but not on the study of the EV demand. Therefore, our objective is to evaluate the demand to characterize different consumer profiles of EV. Taking the results of a survey carried out in Tenerife (Canary Islands, Spain), we carried out a descriptive analysis and a multiple linear regression analysis where we will evaluate the importance of the different purchase motivations of the EV. According to Eisenberg (2015) many of the decisions that the individual frequently makes are influenced by three factors: i) The psychological state of the decision-maker; ii) The environment that surrounds the subject -the environment in which it develops influences its behaviour- and iii) Preconceived ideas about the situations that it faces, that is, its emotional codes. The study of EV purchase reasons (vehicle characteristics, motivations, consumer preferences and personality traits) allows us to identify with greater precision the most influential variables in the willingness to change and the EV payment. Finally, the usefulness of this work is to provide key information to marketing makers and policy makers (in mobility and energy) so that they can develop segmented strategies to boost EV according to consumer profiles in island regions.
electric vehicles, Island Regions, Canary Islands, socio-psychological factors, purchase motivations, consumer profiles

Back to Top