Special Issue "Marketing and Sustainability"
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic, Business and Management Aspects of Sustainability".
Deadline for manuscript submissions: 31 October 2018
Prof. Dr. C. Michael Hall
Marketing is often portrayed in terms of its contribution to over-consumption rather than sustainability, yet the discipline has a long tradition of research that aims at seeking to encourage pro-environmental consumer behaviours and production. Usually operating under the headings of sustainable, green or environmental marketing, there is now a substantial body of marketing knowledge engaged with issues of sustainability and consumer behaviour, the marketing of sustainable and green products, product design, and green branding, labelling and advertising. In addition, the marketing subject also has several sub-fields with a strong focus on sustainability. Social marketing has a strong stream of work on the development of behavioural interventions at both individual and community levels that look to influence consumption practices as well as corporate behaviour. Similarly, the field of macro-marketing has looked to the means by which changes to the marketing system can contribute to improve sustainability. There is also a tradition of more critical and radical marketing theory and analysis that seeks to fundamentally critique and question the role of commercial marketing, the implications of marketing practices for consumption and identity as well as how marketing education may influence the outlook of marketers toward sustainability.
Yet despite the potentially rich vein of marketing knowledge and insights for sustainability research there is a relative lack of engagement between marketing studies and the wider body of research on sustainability. The purpose of this Special Issue is to therefore highlight the potential contributions of marketing to promoting sustainable consumption and production as well as to gain a better understanding of the ways in which sustainability research can lead to a new orientations and trajectories of business and marketing practices, including with respect to education.Prof. Dr. C. Michael Hall
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- sustainable consumer behaviour and social practices
- marketing interventions for sustainability
- branding and sustainability, including eco-labelling
- sustainability and service-dominant logic
- sustainability and co-creation
- sustainability, innovation and product life cycles
- critical perspectives on marketing and sustainability
- upstream social marketing and sustainability
- community-based social marketing and sustainability
- short supply chains and alternative marketing practices
- sustainable marketing practices within particular industries and sectors, such as tourism, food and agriculture
- sustainability and logistics
- consumer activism and sustainability
- marketing and environmental change
- marketing, product design and waste minimization
- sustainability and marketing education
The below list represents only planned manuscripts. Some of these manuscripts have not been received by the Editorial Office yet. Papers submitted to MDPI journals are subject to peer-review.
Title: Unveiling the Cultural Dimension of Green Fashion Consumption. Materialism, Altruism and Environmental Concern Among Chinese Consumers
Author: Giada Mainolfi
Affiliations: Università degli Studi Internazionali di Roma
Abstract: The study investigates and uncovers key antecedents of the intention to engage in green fashion consumerism. The proposed conceptual model incorporates environmental concern, attitudes toward green fashion and behavioural patterns in combination with materialism and altruistic tendencies. The proposed framework has been tested on a sample of Chinese consumers. Findings reveal that environmental concern and green product beliefs positively impact on both intention to buy and word-of-mouth. The results also disclose a mediating effect of altruistic tendencies between materialism and environmental beliefs. Research findings offer meaningful insights into consumer perceptions of foreign fashion brands engaged in sustainable projects and provide managerial implications for marketers to manage effective green fashion businesses in China.