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Societies
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Societies and IoT
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Societies and IoT

A special issue of Societies (ISSN 2075-4698).

Deadline for manuscript submissions: closed (12 April 2023) | Viewed by 2981

Special Issue Editor

Dr. Abhik Banerjee

E-Mail Website
Guest Editor
Department of Computer Science and Software Engineering, Swinburne University of Technology, Melbourne 3122, Australia
Interests: Internet of Things; Industry 4.0; wireless networking

Special Issue Information

Dear Colleagues,

The Internet of Things (IoT) has been playing an increasing role in all aspects of society, including smart cities, manufacturing, healthcare, agriculture and transportation, to name a few. The rapid evolution of IoT has been characterized by increased automation, with the growth of autonomic IoT applications that involve sensing, data collection, decision-making and actuation without human involvement. Such automation, coupled with privacy and security concerns, has led to fears of the potential risks of IoT to society. However, IoT possesses the immense capacity to positively impact society. This Special Issue invites high-quality unpublished contributions on recent advances in IoT systems and applications and the socio-technical aspects of such systems in the real world. Topics of interest for publication include but are not limited to:

  • security, privacy and safety in the IoT;
  • decentralization of IoT and decision provenance;
  • IoT applications for societal welfare;
  • accountability of IoT systems;
  • societal and business digital transformation through IoT.

Dr. Abhik Banerjee
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as conceptual papers are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a double-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Societies is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Internet of Things
  • smart city
  • Industry 4.0
  • artificial intelligence
  • blockchain
  • Society 5.0

Published Papers (1 paper)

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15 pages, 2260 KiB  
Concept Paper
Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science
by Himadri Sikhar Khargharia, Muhammad Habib ur Rehman, Abhik Banerjee, Federico Montori, Abdur Rahim Mohammad Forkan and Prem Prakash Jayaraman
Societies 2023, 13(4), 100; https://doi.org/10.3390/soc13040100 - 10 Apr 2023
Cited by 2 | Viewed by 2480
Abstract
According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies of 2019. It has been growing at a significant pace, influencing and disrupting several application domains. It is expected that by 2025, 75.44 billion devices will be connected to [...] Read more.
According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies of 2019. It has been growing at a significant pace, influencing and disrupting several application domains. It is expected that by 2025, 75.44 billion devices will be connected to the Internet. These devices generate massive amounts of data which, when harnessed using the power of data science (DS) techniques and approaches such as artificial intelligence (AI) and machine learning (ML), can provide significant benefits to economy, society, and people. Examples of areas that are being disrupted are digital marketing and retail commerce services in smart cities. This paper presents a vision for Marketing 4.0 that is underpinned by disruptive digital technologies such as IoT and DS. We present an analysis of the current state of the art in IoT and DS via the three pillars of marketing: namely, people, products, and places. We propose a blueprint architecture for developing a Marketing 4.0 solution that is underpinned by IoT and DS. We conclude the paper by highlighting the open challenges that need to be addressed in order to realise the Marketing 4.0 blueprint architecture, including supporting the integration of IoT data concerning people, products, and places and using DS to make efficient and effective recommendations. Full article
(This article belongs to the Special Issue Societies and IoT)
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