Int. J. Environ. Res. Public Health 2012, 9(6), 2121-2133; doi:10.3390/ijerph9062121
Review

Gain-Framed Messages Do Not Motivate Sun Protection: A Meta-Analytic Review of Randomized Trials Comparing Gain-Framed and Loss-Framed Appeals for Promoting Skin Cancer Prevention

* email and email
Received: 18 April 2012; in revised form: 30 May 2012 / Accepted: 30 May 2012 / Published: 5 June 2012
(This article belongs to the Special Issue Sunbathing Habits and Skin Cancer)
View Full-Text   |   Download PDF [109 KB, uploaded 19 June 2014]
Abstract: Persuading people to undertake actions to prevent skin cancer is an important public health challenge. A number of studies have compared the effectiveness of gain-framed and loss-framed appeals in this domain, often expecting gain-framed appeals to be more persuasive. A meta-analytic review (k = 33, N = 4,168), however, finds no significant difference in the persuasiveness of gain- and loss-framed appeals for encouraging skin cancer prevention. This conclusion is unaffected by differences in the specific protective action advocated or by differences in the kind of outcomes invoked. But the results offer an intimation that men might be more susceptible to framing variations in this domain—with loss-framed appeals potentially having a persuasive advantage.
Keywords: skin cancer prevention; message framing; gain-framed; loss-framed; persuasive messages; meta-analysis
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Export to BibTeX |
EndNote


MDPI and ACS Style

O’Keefe, D.J.; Wu, D. Gain-Framed Messages Do Not Motivate Sun Protection: A Meta-Analytic Review of Randomized Trials Comparing Gain-Framed and Loss-Framed Appeals for Promoting Skin Cancer Prevention. Int. J. Environ. Res. Public Health 2012, 9, 2121-2133.

AMA Style

O’Keefe DJ, Wu D. Gain-Framed Messages Do Not Motivate Sun Protection: A Meta-Analytic Review of Randomized Trials Comparing Gain-Framed and Loss-Framed Appeals for Promoting Skin Cancer Prevention. International Journal of Environmental Research and Public Health. 2012; 9(6):2121-2133.

Chicago/Turabian Style

O’Keefe, Daniel J.; Wu, Daisy. 2012. "Gain-Framed Messages Do Not Motivate Sun Protection: A Meta-Analytic Review of Randomized Trials Comparing Gain-Framed and Loss-Framed Appeals for Promoting Skin Cancer Prevention." Int. J. Environ. Res. Public Health 9, no. 6: 2121-2133.


Int. J. Environ. Res. Public Health EISSN 1660-4601 Published by MDPI AG, Basel, Switzerland RSS E-Mail Table of Contents Alert