Gender studies in musicology, a development closely linked to the
second-wave feminist movement of the 1960s, have actively worked to challenge
the near-invisibility of women within classical music historiography, education and
repertoire. Though significant advances have been made, canon practices today—as
represented by mainstream repertoire, publication and educational norms—remain
largely static. This paper reflects briefly on the origins and state of canon practices in
terms of their pervasive and problematic gender bias. It then discusses approaches
employed by gender studies in musicology since their establishment in the 1980s
and 1990s. It examines case studies involving gender interests with respect
to persuasion and change—in terms of both feminist aims (ratification of the
equal rights amendment and Ruth Bader Ginsburg) and canon concerns (classical
music collections and poetry anthologies), juxtaposing more subtle and more
overt approaches, and explores the issue of backlash. Findings from research in
behavioral psychology are presented, particularly, studies on persuasion focused
on relationships between exposure, liking and resistance in regard to new stimuli.
Based on these findings, in combination with evidence from the case studies,
an alternative approach for rehabilitating canon practices with regard to gender
is proposed. This approach, referred to as Guerrilla Gender Musicology, suggests
more subtle, subversive, bottom-up methodologies and may be required to enhance
and reframe current eorts in order to eectively reshape embedded canon practices
with regard to gender bias in the long term.