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Philosophies 2017, 2(2), 7; doi:10.3390/philosophies2020007

Plenty of Fish in the Academy: On Marshall McLuhan’s Prose as an Anti-Environment

Book and Media Studies, University of St. Michael’s College in the University of Toronto, 81 St. Mary St, Toronto, ON M5S 1J4, Canada
Academic Editor: Robert K. Logan
Received: 12 November 2016 / Revised: 26 February 2017 / Accepted: 3 March 2017 / Published: 23 March 2017
View Full-Text   |   Download PDF [165 KB, uploaded 23 March 2017]

Abstract

The purpose of this synthesis is to deconstruct the medium of Marshall McLuhan’s prose as an anti-environment for the medium of traditional academic writing. By placing McLuhan’s own theory in dialogue with the founding principles of linguistic anthropology, I will argue that McLuhan’s authorial tactics—a subject of his long-term repudiation by the academic community on the whole—adhered to the tenets of the Electric Age, and were thus inherently incomprehensible to those who negotiated academic prose as a medium locked within the media environment of the Print Age. View Full-Text
Keywords: McLuhan; media ecology; prose; figure and ground; the medium is the message; linguistic anthropology McLuhan; media ecology; prose; figure and ground; the medium is the message; linguistic anthropology
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Gromova, K. Plenty of Fish in the Academy: On Marshall McLuhan’s Prose as an Anti-Environment. Philosophies 2017, 2, 7.

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