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Agriculture 2016, 6(4), 54; doi:10.3390/agriculture6040054

PDO as a Mechanism for Reterritorialisation and Agri-Food Governance: A Comparative Analysis of Cheese Products in the UK and Switzerland

1
Countryside and Community Research Institute (CCRI), University of Gloucestershire, Gloucester GL2 9HW, UK
2
Research Institute for Organic Agriculture (FiBL), 5070 Frick, Switzerland
3
Federal Institute of Technology (ETH), Zürich, Switzerland
*
Author to whom correspondence should be addressed.
Academic Editors: Giaime Berti, Moya Kneafsey, Larry Lev, Irene Monasterolo and Sergio Schneider
Received: 27 July 2016 / Revised: 7 October 2016 / Accepted: 10 October 2016 / Published: 18 October 2016
View Full-Text   |   Download PDF [236 KB, uploaded 18 October 2016]

Abstract

The protection of geographical indications (European regulation 1151/2012) is arguably the most significant initiative, certainly within Europe, that promotes foods with territorial associations and reorganises agri-food chain governance through a strategy of reterritorialisation. Research on Protected Designation of Origins (PDOs) and Protected Geographical Indications (PGIs) suggests that they generate significant economic value at an EU-level, especially in certain countries. They can also help to deliver territorial rural development policy and develop new food markets. In this paper we examine the way the PDO scheme has been developed and applied in one commodity sector (cheese) in two countries (Switzerland and the UK), where the uptake of PDOs is variable. We adopt a food chain approach and examine specific cheese product case studies (at micro and meso levels) in both countries to better understand how the PDO scheme (as a territorialisation and respacing strategy) is implemented. L’Etivaz and Le Gruyère are examined in Switzerland. Single Gloucester and West Country cheddar are examined in the UK. The PDO scheme is an important governance strategy and regulatory system, but despite strict guidelines regarding implementation and geographical infrastructure there are notable differences between the UK and Switzerland in terms of how the label is used to organise and respatialise food chains: it is framed as a strategy to protect the rural economy in Switzerland but is promoted more as a mechanism to communicate and reconnect with consumers in the UK. View Full-Text
Keywords: PDO; Geographical Indications; reterritorialisation; sustainability; Switzerland; the UK; cheese supply chains PDO; Geographical Indications; reterritorialisation; sustainability; Switzerland; the UK; cheese supply chains
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Maye, D.; Kirwan, J.; Schmitt, E.; Keech, D.; Barjolle, D. PDO as a Mechanism for Reterritorialisation and Agri-Food Governance: A Comparative Analysis of Cheese Products in the UK and Switzerland. Agriculture 2016, 6, 54.

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