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Developing Mid-Tier Supply Chains (France) and Values-Based Food Supply Chains (USA): A Comparison of Motivations, Achievements, Barriers and Limitations
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Agriculture 2016, 6(3), 39; doi:10.3390/agriculture6030039

Values-Based Supply Chains as a Strategy for Supporting Small and Mid-Scale Producers in the United States

1
Deputy Director at the Sustainable Agriculture Research and Education Program, University of California, Davis, CA 95616, USA
2
Department of Agricultural and Resource Economics and UC Small Farm Progam, University of California, Davis, CA 95616, USA
1
(Veritable Vegetable, San Francisco, CA, USA)
*
Author to whom correspondence should be addressed.
Academic Editors: Giaime Berti, Moya Kneafsey, Larry Lev, Irene Monasterolo and Sergio Schneider
Received: 12 June 2016 / Revised: 9 August 2016 / Accepted: 12 August 2016 / Published: 22 August 2016
View Full-Text   |   Download PDF [882 KB, uploaded 22 August 2016]   |  

Abstract

Consumers are increasingly interested in the “values” associated with the food they eat and are often willing to pay more for food for which there is a “story” that links farm to fork. The “values” associated with these foods may be that they are locally produced, by small or mid-scale farms, or use production practices that enhance the environment. Wholesale channels that provide marketing options for small and mid-scale producers and support these values are referred to as “values-based supply chains” (VBSCs). Goals of VBSCs are to: (1) provide greater economic stability for producers and others along the supply chain; and (2) provide high quality, regional food to consumers. After a brief overview of VBSCs, we then describe three cases—a specialty food manufacturer, a natural food cooperative and a regional “food hub”—representing different entry points along the food supply chain. We analyze them regarding the common benefits of VBSCs: transparency, fair prices to farmers and ease of purchasing from small and mid-scale producers. We conclude with common themes that emerge for VBSCs of the future and what it will take to strengthen them within regional food systems. View Full-Text
Keywords: specialty foods; values-based supply chains; small scale farms; mid-scale farms; agriculture of the middle; values-based marketing; local foods specialty foods; values-based supply chains; small scale farms; mid-scale farms; agriculture of the middle; values-based marketing; local foods
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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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MDPI and ACS Style

Feenstra, G.; Hardesty, S. Values-Based Supply Chains as a Strategy for Supporting Small and Mid-Scale Producers in the United States. Agriculture 2016, 6, 39.

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