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Sustainability 2016, 8(11), 1165; doi:10.3390/su8111165

A Pro-Environmental Reasoned Action Model for Measuring Citizens’ Intentions regarding Ecolabel Product Usage

1
Department of Industrial Management, National Taiwan University of Science and Technology, 43, Keelung Rd, Da’an Dist, Taipei 106, Taiwan
2
Department of Informatics Engineering, University of 17 Agustus 1945 Surabaya, 45th Semolowaru, Surabaya 60118, Indonesia
3
Department of Business Management, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia
4
Department of Environmental Engineering, Institut Teknologi Sepuluh Nopember (ITS), Surabaya 60111, Indonesia
*
Author to whom correspondence should be addressed.
Academic Editor: Marc A. Rosen
Received: 8 August 2016 / Revised: 29 September 2016 / Accepted: 4 November 2016 / Published: 11 November 2016
(This article belongs to the Section Sustainable Use of the Environment and Resources)
View Full-Text   |   Download PDF [928 KB, uploaded 11 November 2016]   |  

Abstract

Ecolabel products are one approach towards environmental sustainability. Ecolabel programs have been socialized by governments all over the world to reduce environmental harm caused by the daily life cycles of the products that citizens use. The present study was aimed at measuring citizens’ behavior intention (BI) regarding ecolabel product usage. An extended theory of reasoned action (TRA), namely that of pro-environmental reasoned action (PERA), is used as the predictor model. A total of 213 questionnaire data, collected from citizens of Indonesia, was analyzed using structural equation modeling. The analysis results show that the PERA model is able to describe 68% of citizens’ BI regarding ecolabel product usage. The analysis results also reveal that attitude is a key determinant factor. Several practical suggestions based on the results can be used as input for policy makers and company management to consider in their efforts to increase citizens’ BI to use ecolabel products. View Full-Text
Keywords: ecolabel products; citizens; intention; pro-environmental reasoned action ecolabel products; citizens; intention; pro-environmental reasoned action
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MDPI and ACS Style

Nadlifatin, R.; Lin, S.-C.; Rachmaniati, Y.P.; Persada, S.F.; Razif, M. A Pro-Environmental Reasoned Action Model for Measuring Citizens’ Intentions regarding Ecolabel Product Usage. Sustainability 2016, 8, 1165.

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