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Sustainability 2016, 8(1), 47; doi:10.3390/su8010047

A Heritage Interpretation-Based Itinerary to Enhance Tourist Use of Traditional Rural Buildings

Department of Agriculture, Food and Environment, University of Catania, S. Sofia n°100, Catania 95123, Italy
Department of Civil Engineering and Architecture, University of Catania, S. Sofia n°64, Catania 95123, Italy
These authors contributed equally to this work.
Author to whom correspondence should be addressed.
Academic Editor: Victor T. King
Received: 4 November 2015 / Revised: 17 December 2015 / Accepted: 29 December 2015 / Published: 6 January 2016
(This article belongs to the Special Issue Sustainability of Cultural and Natural Heritage)
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The study describes the planning strategy for a tourist itinerary in rural areas located in South-Eastern Sicily which aimed at promoting cultural rural heritage and diversifying the tourist offer. The planning of the tourist itinerary occurred within an appropriate heritage interpretation strategy as a working method which could facilitate the understanding and social use of the heritage sites located along the itinerary. The tourist itinerary combined significant territory potential such as traditional rural buildings and enogastronomy. It included a starting point; which is a heritage site and an already well known “tourist attraction”, and several other tourist resources selected on the basis of the information derived from the analysis of the profile of the average visitor to the area. An interpretation center, which was located at the heritage site, and several interpretation media placed at each stopping point included in the itinerary supported the tourists during their trip. By promoting traditional rural buildings and enogastronomy, the tourist itinerary represents a significant opportunity for rural diversification and, therefore, can contribute to achieving sustainable socio-economic development of rural areas. View Full-Text
Keywords: rural tourism; tourist itinerary; rural heritage; territorial marketing; building materials rural tourism; tourist itinerary; rural heritage; territorial marketing; building materials

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Leanza, P.M.; Porto, S.M.C.; Sapienza, V.; Cascone, S.M. A Heritage Interpretation-Based Itinerary to Enhance Tourist Use of Traditional Rural Buildings. Sustainability 2016, 8, 47.

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