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Sustainability 2010, 2(7), 1849-1868; doi:10.3390/su2071849

From Consumerism to the Empowerment of Consumers: The Case of Consumer Oriented Movements in France

Centre de sociologie des organisations (CNRS-Sciences Po), 19 rue Amélie, 75007 Paris, France
Received: 19 May 2010 / Revised: 4 June 2010 / Accepted: 8 June 2010 / Published: 29 June 2010
(This article belongs to the Special Issue Sustainability and Consumption)
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Political consumerism was developed during the 19th century and expanded at the turn of the century through social movements aimed at empowering civil society in the market. Many of these movements succeeded in building power on the consumption side. Today, we still witness several forms of political consumerism. This contribution explores the possibilities and limits of consumer involvement in sustainable consumption. The main finding of this study of the political organization of consumers is that the market may not be the only arena for changing consumer behavior. Instead, social constraint and political empowerment seem to be rather more efficient.
Keywords: political consumerism; sustainability; consumption political consumerism; sustainability; consumption
This is an open access article distributed under the Creative Commons Attribution License (CC BY 3.0).

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Dubuisson-Quellier, S. From Consumerism to the Empowerment of Consumers: The Case of Consumer Oriented Movements in France. Sustainability 2010, 2, 1849-1868.

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