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Sustainability 2010, 2(7), 1869-1886; doi:10.3390/su2071869
Article

Framing Devices in the Creation of Environmental Responsibility: A Qualitative Study from Sweden

 and
†,*
Department of Thematic Studies—Technology and Social Change, University of Linköping, S-581 83 Linköping, Sweden The authors have contributed equally to the writing of this paper.
* Author to whom correspondence should be addressed.
Received: 21 May 2010 / Revised: 3 June 2010 / Accepted: 8 June 2010 / Published: 29 June 2010
(This article belongs to the Special Issue Sustainability and Consumption)
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Abstract

The aim of this article is to analyze the relationship between identity work for environmental responsibility and sustainable development in relation to an ecological master frame. The material is based on a case study with Swedish householders and focusses on the interviewees identity work in relation to specific and detailed environmentally friendly activities. The argument put forth is that individuals construct what is possible and reasonable by identifying themselves in relation to the multitude of others and by doing certain activities. The conclusions suggest that the householders consider themselves to have a responsibility for the environment, but that they do enough by performing specific activities such as recycling. Thereby the study shows how the individuals present their own ideas and actions in relation to an ecological master frame.
Keywords: environmental responsibility; framing device; Sweden; household; ecological master frame environmental responsibility; framing device; Sweden; household; ecological master frame
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Skill, K.; Gyberg, P. Framing Devices in the Creation of Environmental Responsibility: A Qualitative Study from Sweden. Sustainability 2010, 2, 1869-1886.

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