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Sustainability 2018, 10(2), 573; doi:10.3390/su10020573

International Alliance of Green Hotels to Reach Sustainable Competitive Advantages

School of Economics and Management, Southeast University, Nanjing 212000, China
School of Economics and Business Administration, Central China Normal University, Wuhan 430079, China
Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, Macau 00853, China
Author to whom correspondence should be addressed.
Received: 22 January 2018 / Revised: 15 February 2018 / Accepted: 18 February 2018 / Published: 24 February 2018
(This article belongs to the Section Economic, Business and Management Aspects of Sustainability)
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Under increasing environmental pressure, hotel firms need to improve their ability to access international alliances while maintaining good performance for sustainable development. This paper uses survey data from 784 hotels running at different levels of service in China to test the hypothesis in an integrated analytical model, and the findings show that the impact of international alliances varies with different levels of green hotels. Despite operating in the same sector, hotels running at different levels of service vary their respective tactics to gain sustainable competitive advantage and achieve significantly different results. This study intends to inform hotel managers in obtaining specific performance goals by developing absorptive capacity, and by choosing the most suitable alliance for their level of operation. View Full-Text
Keywords: absorptive capacity; management contract; joint venture; franchising; green hotel absorptive capacity; management contract; joint venture; franchising; green hotel

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).

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Ge, H.; Chen, S.; Chen, Y. International Alliance of Green Hotels to Reach Sustainable Competitive Advantages. Sustainability 2018, 10, 573.

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