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Int. J. Environ. Res. Public Health 2017, 14(12), 1515; https://doi.org/10.3390/ijerph14121515

Evaluation of Chronic Disease Prevention and Control Public Service Advertisement on the Awareness and Attitude Change among Urban Population in Chongqing, China: A Cross-Sectional Study

1,2,3,†
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1,2,3,4,†
,
5
,
5
,
5
,
5
,
1,2,3
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6
and
1,2,3,*
1
School of Public Health and Management, Chongqing Medical University, Chongqing 400016, China
2
Research Center for Medicine and Social Development, Chongqing Medical University, Chongqing 400016, China
3
Collaborative Innovation Center of Social Risks Governance in Health, Chongqing Medical University, Chongqing 400016, China
4
Chengdu Blood Center, Chengdu 610000, China
5
Institute of Health Education, Chongqing 401120, China
6
Adelaide Medical School, University of Adelaide, Adelaide 5000, Australia
These authors contributed equally to this work.
*
Author to whom correspondence should be addressed.
Received: 2 October 2017 / Revised: 18 November 2017 / Accepted: 27 November 2017 / Published: 5 December 2017
(This article belongs to the Section Health Behavior, Chronic Disease and Health Promotion)
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Abstract

The aim of this study is to evaluate the influence of public service advertising on the awareness and attitude of Chongqing urban citizens. The theme of the public service advertisement launched in Chongqing was chronic disease prevention and control. A self-designed questionnaire was used in an outdoor intercept survey to collect information about the perception of citizens toward the effect of the advertisement on awareness and attitude situation. Respondents had good knowledge of chronic disease (17.11 ± 3.23, total score: 23), but only 58.4% of participants thought cancer is one type of chronic disease. The awareness of cancer as a chronic disease among the group who had seen this advertisement (63.6%) was higher than that of the group who had not seen the advertisement (56.5%) (p = 0.046). The attitude of respondents was good after watching the advertisement, approximately 77.4% of respondents attempted to remind their family and friends to prevent chronic diseases, roughly. 78.2% tried to persuade their family and friends to change their unhealthy lifestyle habits, and 84.7% of participants reported that the advertising increased the possibility of their own future lifestyle change. There was minimal change of awareness of the participants who saw the advertisement. This study did not show significant differences on chronic disease related knowledge between the participants who have seen the advertisement and who have not seen the advertisement. The public service advertisement may help participants improve the attitude of future behavior change. Further researches combining the sustained intervention and support through clinical and community health programs media campaigns are needed to support public health. View Full-Text
Keywords: public service advertisement; chronic diseases; awareness public service advertisement; chronic diseases; awareness
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. (CC BY 4.0).
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Wu, T.; Hu, P.; Huang, H.; Wu, C.; Fu, Z.; Du, L.; Xu, X.; Shi, Z.; Zhao, Y. Evaluation of Chronic Disease Prevention and Control Public Service Advertisement on the Awareness and Attitude Change among Urban Population in Chongqing, China: A Cross-Sectional Study. Int. J. Environ. Res. Public Health 2017, 14, 1515.

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