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A Content Analysis of Media Coverage of the Introduction of a Smoke-Free Bylaw in Vancouver Parks and Beaches
British Columbia Centre of Excellence for Women's Health, E311, 4500 Oak Street, Box 48, Vancouver, BC, V6H 3N1, Canada
Experimental Medicine Program, Department of Medicine, University of British Columbia, Room 10226, 2775 Laurel Street, Vancouver, BC, V5Z 1M9, Canada
College of Nursing, University of Kentucky, 315 College of Nursing Building, Lexington, KY 40536, USA
* Author to whom correspondence should be addressed.
Received: 4 July 2013; in revised form: 3 September 2013 / Accepted: 4 September 2013 / Published: 18 September 2013
Abstract: The Board of Parks and Recreation in Vancouver, BC approved a smoke-free bylaw in the city’s parks, beaches and recreational facilities, effective 1 September 2010. We analyzed local news coverage and portrayal of the bylaw to understand the potential influence of news media on public perception of the bylaw in order to inform the media advocacy work of public health interest groups. We compiled a data set of newspaper articles (n = 90) and conducted a quantitative content analysis to examine content related to the outdoor smoke-free policy, including article slant, topics related to smoking and tobacco control, and any equity-related concerns raised. Newspaper coverage in Vancouver was largely supportive of the outdoor smoke-free bylaw. However, concerns over rights were frequently discussed in letters to the editor. Such equity concerns were rarely discussed in news articles, showing a potential disconnect between the concerns expressed in the media by members of the public and the coverage provided by print media.
Keywords: smoke-free policy; equity; content analysis; media
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MDPI and ACS Style
Moshrefzadeh, A.; Rice, W.; Pederson, A.; Okoli, C.T.C. A Content Analysis of Media Coverage of the Introduction of a Smoke-Free Bylaw in Vancouver Parks and Beaches. Int. J. Environ. Res. Public Health 2013, 10, 4444-4453.
Moshrefzadeh A, Rice W, Pederson A, Okoli CTC. A Content Analysis of Media Coverage of the Introduction of a Smoke-Free Bylaw in Vancouver Parks and Beaches. International Journal of Environmental Research and Public Health. 2013; 10(9):4444-4453.
Moshrefzadeh, Arezu; Rice, Wendy; Pederson, Ann; Okoli, Chizimuzo T.C. 2013. "A Content Analysis of Media Coverage of the Introduction of a Smoke-Free Bylaw in Vancouver Parks and Beaches." Int. J. Environ. Res. Public Health 10, no. 9: 4444-4453.