Sustainable Marketing, Branding and CSR in the Digital Economy

Edited by
March 2023
120 pages
  • ISBN978-3-0365-7096-9 (Hardback)
  • ISBN978-3-0365-7097-6 (PDF)

This book is a reprint of the Special Issue Sustainable Marketing, Branding and CSR in the Digital Economy that was published in

Business & Economics
Environmental & Earth Sciences
Social Sciences, Arts & Humanities

Sustainable marketing practice is essential for developing a more comprehensive understanding of consumers’ purchase decisions in dynamic digital marketing environments. Scholars and practitioners conceive sustainable marketing practices as episodic, predicated on temporal practices in response to emerging digital environments. Consumers are increasingly becoming aware of the ecological issues that their consumption creates in the marketplace.

Despite the importance of sustainable practices, when and how sustainability occurs regarding the consumer’s purchase decision remains largely unexplored. In part, this is because the practices of sustainability in the emerging computer-mediated marketing environments (CMMEs) are difficult to anticipate and study. Much of what we know about sustainable marketing practice is mainly focused on customer–brand relationships.

Prior literature examining sustainable marketing practice through CMMEs remains sparse, despite consistent emphasis on the benefits of sustainable marketing practices in the emerging digital world.

  • Hardback
License and Copyright
© 2022 by the authors; CC BY-NC-ND license
advertising copy; smartphone consumer; consumer typology; sustainable marketing; unobserved heterogeneity; business analytics; social media; CSR; strategy formulation; strategic planning; governance; celebrity–brand association; real-life setting on social media; para-social interaction; sustainable marketing; self–brand connection; brand quality; advertising; emotions; emotional states; regions; emotional appeal; adolescents; SNS; emojis; self-presentation; symbolic value; playfulness; need for uniqueness; Internet of Things; business models; smart cities; big data; consumer data; n/a

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